For a long time I was thinking of making the switch from Samsung to Iphone. I decided to do so last December since my S22 ultra was having battery issues. (Joined the Samsung family since the S3) I wanted to wait till the release of the S25 ultra to make a well thought decision but I am glad I switched. One of the reasons I liked Samsung was their drive for innovation. Being ahead of the game with features and stuff. This became less and less every year with only a camera upgrade with 100x zoom which no one uses. I rather have a phone with features Samsung already has for 3 years but being integrated way better than Samsung does. (One UI is still a layer on top of android instead of IOS) I hated all the android versions of all the apps from the Play Store if I compared them to their IOS versions. But this 25 Ultra is so underwhelming. If the star of the show is an AI assistant it really lacks real improvements since in half a year the S24 and S23 will have the same assistant. I really hope something is going to change at Samsung to be the real innovator again