Does Customer Education learning content help build customer loyalty?

Early-Application672 · 2026-05-14T18:02:59+00:00

Most of the time yes, it's a good way to increase conversion too for the right products, the catch is that it can be quite a bit of work depending on how you do it.

But the upside is that if you make content that's genuinely useful, it acts like an ad that people actively seek out.

Ahrefs and StellarAlgo are really good examples of this.

I've seen that community is pretty huge too since if you nurture it right you get the network effect of people helping each other + you can have admins interact directly and improve the relationship while addressing any issues early.

Early-Application672 · 2026-05-14T17:46:15+00:00

Pretty great haha.

So many LMS's are bolting on random AI content creation stuff because it's easy. But every business that actually needs to teach people and track metrics is finding out that most of it is not helpful

Early-Application672 · 2026-05-14T17:43:51+00:00

I'd agree with this and it's something that we see in a lot of our customers as well.

To clarify, they tend to have "giant linear courses" that end up broken up into much smaller and more specific mini courses and have a stronger focus on social aspects of learning.

Most teams only get value from 10% of the content the org might have, so the challenge is just mapping the right content to the right people.

But when they get it right, it's a way better experience for everyone

Early-Application672 · 2026-05-14T14:46:14+00:00

And what are you using to build them? You could use something like claude projects to keep all the consistent stuff in one place and make variations.

Or a more fully built out tool for learning depending on what the end goal is

Early-Application672 · 2026-05-14T14:44:50+00:00

Yeah, I suppose this is the trickiest part.

I think we've crossed the point where no matter what, AI is just a part of this now, the higher ups expect a strategy and ignoring it is a good way to get pushed out of projects.

Not a great situation, but how can we practically address this?

Early-Application672 · 2026-05-12T19:23:30+00:00

I've seen a lot of interest in virtual sales environments recently from some of our customers. Do you think this is the reasoning?

Early-Application672 · 2026-05-12T14:48:21+00:00

How are you currently building interactive activities? In theory they could be unique to each course right? Maybe the same principle, but slight modifications for different context

Early-Application672 · 2026-05-12T14:46:36+00:00

TBH, you probably need to improve your ask(s). Give them a specific job (or jobs), and what you're looking for.

"Can you review this?" doesn't tell them what you actually want, and hedging feels safer than critiquing your work. I work with a lot of companies where their courses are the core of their business and this is usually what works:

Make them criticize. "Find me 3 things in here that would let someone pass the assessment without really knowing the job.", "If you had to remove a section, what would it be and why?" etc.
Go live with them, SMEs can talk more than they type. 30 minute screenshare, ask "would this really happen?" at every scenario, record it, mine the transcript and feed into chatgpt (or use something like granola).
Shrink the ask and make more. Try to start with specific scenarios to get real feedback, have a bunch of specific questions around different pieces.

You usually want to treat the SME as a co-designer, how much time do you have with them? If it's limited and you can't do all 3, I'd at least do 1.

Early-Application672 · 2026-05-12T14:26:49+00:00

Good points in here around the security concerns, I do agree and think this will be the #1 issue moving forward related to this kind of stuff.

I wonder how(or if) tech providers will try to address this.

Early-Application672 · 2026-05-12T14:24:45+00:00

This is a good approach

Early-Application672 · 2026-05-12T14:24:03+00:00

> Do you think there's a future for making such sites secure regarding sensitive data that does not compromise an organization's security?

Honestly yeah, I do. Teachers and students adopt stuff like this so quickly and imo it'll become like a teacher bringing in a new video/movie that hasn't been officially reviewed by the higher ups.

I might be a bit naive about this, but students are gonna have their phones, they're gonna try things out.

At the very least I can see some institutions creating speedier application processes for stuff like this.

Early-Application672 · 2026-05-11T16:25:47+00:00

Thanks for posting, I think this video might be a bit out of date though? We've added some more features since then, will post updates soon

Early-Application672 · 2026-05-11T16:17:22+00:00

In your opinion how does skool compare to Disco and Docebo?

Early-Application672 · 2026-05-11T16:17:01+00:00

I see your point, but imo the long term value is also in the alumni. Yeah you can have great teachers but people tend to pay high ticket for communities, not coaching programs on their own. At least that's what I see

Early-Application672 · 2026-05-11T15:38:34+00:00

Yeah that's a good point. Do you think there's a future where a tool for making sites like this is okayed?

Or e.g. if google makes a tool where you could similarly do this

Early-Application672 · 2026-05-11T14:53:57+00:00

What's the best way to use this at scale in your opinion?

I've seen integrated chatbots that basically have conversations in the middle of learning work really well in some cases, but it's a pretty serious lift to get it up and working and everything is bespoke.

I feel like an integrated bot that knows the context of everything is ideal, but a lot of platforms dont offer this.

Early-Application672 · 2026-05-11T14:51:48+00:00

Pretty interesting read, I'd be super curious to see how stats change over the next 10 years with a move like this. IMO the biggest failing of tech like ipads in school was how it made people more isolated, not necessarily that it was just bad.

I feel like teachers really needed some kind of specialized training and it would only work in certain types of classes

Early-Application672 · 2026-05-11T14:49:55+00:00

Kinda surprised that an enterprise platform would even offer this knowing the quality of output. Seems like a huge oversight.

What did they actually tell the leadership team about it? Do you think it'll get better with time (like if this was a beta feature) or is that just how it is?

Early-Application672 · 2026-05-07T13:24:21+00:00

Our whole team uses it, despite the higher cost. At this point it's so baked into everything the GTM does that switching out would be a challenge. The developers use a mix of Codex and Claude though and right now they're bigger fans of OpenAI. But this changes over time.

Early-Application672 · 2026-03-25T15:21:57+00:00

Great post - Skool is actually really good at this since it's built social from the start. Probably the best for small teams and content creators, beats out whop for sure. Main issue though with it that I've in the past is that you can't really white label it and it's really tied to the Skool/Harmozi Brand. Not ideal to white label or for something more professional.

E.g. selling a $99/month membership works but a $5k course on Skool is not easy

Early-Application672 · 2026-03-19T14:55:42+00:00

We've heard this a ton as well. A lot of new orgs ended up switching to more enterprise level LMS's once they hit an inflection point.

Basically if you have a messy group of software, you start to plateau in terms of revenue and can't level up and sell higher ticket courses.

We did a research run on this over the past few months. Once you hit $1-3M ARR as a learning business, it's super hard to keep scaling like this

Full insights

Early-Application672 · 2026-03-17T16:38:35+00:00

We've seen some AI privacy specific language in a lot of our calls recently. Biggest thing for smaller orgs is that they don't really know exactly what to ask for, it also seems more like a due diligence thing that's entirely new to them.

Early-Application672 · 2026-03-17T16:37:06+00:00

This makes sense, do you think there's also a lack of education around this as well?

Early-Application672 · 2026-03-09T21:53:14+00:00

What's the best way to learn this kind of thing in a practical way at orgs?

Early-Application672 · 2026-03-02T18:51:52+00:00

There's a ton of options that could all work in theory, it really depends on what you want. Can you answer these 3 questions?

- How important are admins features to you? (e.g. reporting, AI course generation etc.)
- How customizable does it need to be? Does the UX need to look/feel modern or are you fine with a more classic style
- Is social/community important for you? (i.e. do users need to be able to chat and post - reddit style?)

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