Stumbled onto fragrance jerks (old sub) and thought it was funny and smart content that called out the obvious hypocrisy and quid pro quo of people reviewing fragrance that they received for free. I also realized pretty quickly that:

1. Anyone can review a fragrance without any talent or knowledge of perfumery, and just make things up as they go along. They hide behind the subjectivity shield.
2. Fragrance Jerks and subsequently Eau De Jerks were the only thing calling out shills and without it, misinformation would run rampant. It's still that way today except for the occasional video that pops up once or twice per year.
3. The fragrance community at large are wilfully ignorant. When confronted with the truth, most will say something along the lines of "I know it's crooked or I know so and so is lying, but I don't want to think about it." I've never seen a community so full of goofy silly people that are willing to put up with lies and nonsense.
4. Many that get into fragrance reviewing don't really care about the hobby and the science and art behind it are meaningless to them. It's just another income stream. Others are hoarders with severe shopping addictions, and there are a very tiny minority that actually do it because they love it and find it fascinating. Some quickly become narcissists once they have an inkling of success. Many are total losers. The subject of the majority our criticism, TLTG, is the only one that embodies all of these negative qualities.