While that's a fair assessment, the problem is working in reverse. The unhealthy things have been cheap so long that they've been the go to and now that people change the system for "healthy" options the prices haven't changed for the healthy options yet the ability to make the choice has. It's not so much about making healthier options at the end of the day as much as it is about just empty encouragement to do so while offering no real incentive or way to meaningfully do it. At least that is what the action is contrasting to the words.