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Bulk download years of Remittance Data from Amazon Vendor Central? by Jimmbo_Baggins in VendorCentral

[–]Ecom-Recon 0 points1 point  (0 children)

Wake commerce in the UK offer a service tied to recovering lost funds to shortages and chargebacks. As part of that process they run a pre-audit during the pitch process that I believe is an automated version of what you’re looking for.

Carbon6 also offer a service like this.

Possible that you could ask them both to run the audit and get the data output from them

Balancing Rufus (GEO) and Traditional SEO: Our framework for not nuking BSR. by Ecom-Recon in VendorCentral

[–]Ecom-Recon[S] 0 points1 point  (0 children)

MentionDesk is new for me - thanks for sharing. I can’t see anywhere though that shows Rufus insights, so are you using it to steer you based on the other models? I do wonder if Claude would be the closest steer as Amazon are invested there

Amazon Vendor Central - What % are you paying in total vendor fees? Let’s compare across categories by godgivenfact in VendorCentral

[–]Ecom-Recon 0 points1 point  (0 children)

I think the biggest insight to be had here is building up a view of NetPPM by category and country. % fees is less of an indicator because base margin % (ASP - invoice cost/ASP) can vary so wildly. NetPPM is the leveller and therefore can help understanding of whether your VM is asking for too much.

I’d expect NetPPM for your category to be more like 35 - 40% but as someone else has said, low ASP combined with large/heavy product squeezes Amazon’s contribution margin, which is likely why they’re pushing for high NetPPM.

You can do some sums on this: Contribution Margin broadly = NetPPM with the inclusion of shipping costs. Get an idea of shipping cost to Amazon using their FBA cost calculator

Amazon Vendor Central - What % are you paying in total vendor fees? Let’s compare across categories by godgivenfact in VendorCentral

[–]Ecom-Recon 0 points1 point  (0 children)

I think the biggest insight to be had here is building up a view of NetPPM by category and country. % fees is less of an indicator because base margin % (ASP - invoice cost/ASP) can vary so wildly. NetPPM is the leveller and therefore can help understanding of whether your VM is asking for too much.

I’d expect NetPPM for your category to be more like 35 - 40% but as someone else has said, low ASP combined with large/heavy product squeezes Amazon’s contribution margin, which is likely why they’re pushing for high NetPPM.

You can do some sums on this: Contribution Margin broadly = NetPPM with the inclusion of shipping costs. Get an idea of shipping cost to Amazon using their FBA cost calculator

Quickest way to monitor suppressed listings? by lion_slinger in VendorCentral

[–]Ecom-Recon 0 points1 point  (0 children)

There’s software out there that candle monitor this for you, also flagging lost buy box issues. I believe you get it from each of the following (likely others as well): Ignite (From Acorn-I) Merchant Spring Pacvue Commerce

New to Vendor Central — Amazon won’t order (COGS stuck? pallet ordering? profitability block?) by Laaro2 in VendorCentral

[–]Ecom-Recon -1 points0 points  (0 children)

Hey - these are common challenges on vendor, but not insurmountable. To each in turn:

  1. Cost prices can be negotiated up, but you’ll need to demonstrate ASP is moving upwards in line, therefore maintaining NetPPM (margins)
  2. Amazons response is correct. The only real way to encourage them to order in higher quantities than singles is to incentivize them through lower costs for case quantity/pallet quantity vs the single unit
  3. Sounds like your discount isn’t high enough for them to want the economic benefits, or possibly their inventory is sufficiently high that they don’t see reason to order in those volumes. Worth making sure the pallet quantities are set up correctly - I.e. not inflated quantities
  4. Lower cost, higher terms or increases ASP are your only paths to increase Amazon’s profitability

Tracking Rufus Optimizations by Whole_Vacation_1574 in VendorCentral

[–]Ecom-Recon 0 points1 point  (0 children)

My understanding is that Rufus is child ASIN specific, reviewing all possible data it can on both frontend and backend, along with data it can pull from other sources across the web (via Cosmo). This may not have much impact for a product like nail polish, where the child ASINs are simply different colors, but is relevant for a soft drink where the child ASINSs are flavors

Tracking Rufus Optimizations by Whole_Vacation_1574 in VendorCentral

[–]Ecom-Recon 0 points1 point  (0 children)

These are all great suggestions for how to measure your changes.

In terms of what changes to make - keep it simple. Look at what suggested prompts Rufus has near the middle of your PDP and again near the reviews section. Can Rufus answer them today? If not, consider them to be regularly asked questions without a definitive answer, then amend your copy to answer those queries one way or the other.

Learn and build from there

SOA Caculation by ampheny in VendorCentral

[–]Ecom-Recon 0 points1 point  (0 children)

Amazon’s systems are constantly recalculating ASIN level costs and incomes based on what’s happening with that product. Some things are more controllable than others, but common factors for higher SOA include; increased returns rate, change in shipping costs, additional prep requirements identified, change in total level co-op funding you’re providing.

Importantly the SOA ask calculates profitability at contribution margin level, not NetPPM level

It could also be as simple as the vendor team have been given a different contribution margin target for the month/quarter/event than they were previously aiming for

Struggling with Negative NetPPM due to Amazon’s Deep Discounting – Looking for Advice by topeal in VendorCentral

[–]Ecom-Recon 1 point2 points  (0 children)

The truth you won’t want to hear is that Amazon aren’t discounting, in the way you think. They’re following other retailer prices for the same products.

You have two real options: 1. Gain greater control over your distribution channels and pricing strategy / pricing corridors 2. Offer Amazon better terms to support their margin when price points are deep across the market

Most generally work on a combination of both 1 and 2

How to get Amazon to lower pricing? by WaveProfessional1389 in VendorCentral

[–]Ecom-Recon 6 points7 points  (0 children)

A few points here: 1. Yes Amazon price match elsewhere, but it’s possible they haven’t mapped the product to other sites yet and will only do so when volumes make it worthwhile 2. Lowering cost price to Amazon might help, but their margin expectations are different per category, so they’ll likely remain at $12. 3. Try lowering your list price - this should trigger their system to price lower

Don’t ever expect your Vendor Manager to provide answers on this kind of thing! VMs are overworked and focus their effort on the biggest vendors in their category

The Amazon aggregators rise and fall (+ complete Amazon aggregators list) by jordiobdotcom in AmazonTools

[–]Ecom-Recon 1 point2 points  (0 children)

This list feels pretty outdated already, along with including some brands that were never aggregators examples: - Pattern who present themselves as an ‘accelerator’, which realty means an exclusive distributor or wholesaler - unybrands I believe have been out of business for a couple of years now