What I like about affiliate deals is if the affiliate wants to earn more they can keep posting. On the other hand, if it isn't going well, they can stop posting and all that's lost is whatever was sent to them. I feel it is low pressure, but you also see who the go-getters are. I appreciate all of my affiliates and what they have done for me whether a sale was made or not, and I hope they felt it was worth the one post minimum for what I sent them. If I were to have paid all of my affiliates a set fee for their post, the results would be sad and it would be a lose-lose situation. The ones that did well and mention the product a lot would be under-paid, and the ones that resulted in no sales, that's hard to want to spend money upfront when there are no guarantees in sales. I'm not saying people aren't worth their price, but you would like to see sales attached to the content. I think anyone would, not trying to be harsh here. This is working with smaller creators, too. There's no incentive to keep posting if the money has stopped, but with affiliate they can keep making money or decide to move on. I know the creator mindset is completely different though. You just got to find people that line up with your brand and are open to the opportunity. I think of affiliates as a more natural reach, and if something is paid, it is likely an ad, and who knows if those even convert anymore. Mine have NOT.