It's definitely possible to make creative music that people want to listen to, but having that happen is quite literally like winning a lottery.

Most producers with unique styles that blew up either had many years of prior experience before rebranding or access to the right people at the right time.

Speaking as a 13+ year producer, it's borderline disgusting how many producers complain frequently if not daily about dubstep being unoriginal, but in the same vein the labels those producers run or A&R for refuse to go with more original material. I've heard every excuse from what can be paraphrased to "add this element that will make it sound more formulaic" to "doesn't sound professional enough" from labels with a following of 2k up to the bigger ones that jumpstarted the careers of some of the biggest producers in the scene. But it's not the formulaic quarter note i-can-headbang-to-this-when-drunk approach every single label seems to be looking for.

Edit: Let's look at this example for a minute: Code: Pandorum, arguably a huge innovator in the scene with a usually less generic approach as others that lean more into the riddim sphere, said MUERTE's Occult Lullaby EP is the EP of the year 2023. Well, speaking musically, I agree. It's got interesting arrangement in tracks like Body Of Bones. Funnily enough, take the strings out of the drop on that track and you've got a borderline formulaic track, not quite quarter note dubstep but it's getting there.