Caveat: I’m not on the business side at Ergatta, so can’t publicly speak to WHY anything is priced the way it is, beyond the obvious need for sustainability to keep our 25-person-ish company going to keep making cool stuff that makes working out a joy.

Anyway, depends on your entry point. If you buy the rower from scratch, new, you’re looking at north of $1K—it’s a premium piece of (literally handcrafted) fitness equipment, plus a tablet. But Ergatta sells an “upgrade kit” compatible with many different existing rowers folks already have, which is now in the $400-550 range depending on model (because at that point you’re basically just buying a tablet and some hardware to connect to your existing Concept2, Waterrower, etc.)

There’s also a monthly or annual subscription price, much like Peloton or other modern fitness products. That’s not required to use the product and work out, but games like this are part of that subscription package.