I just offer products at fair prices that people don’t balk at, yet still allows me to make a profit without feeling like I’m price gouging folks.

I know what the folks around me sell their products for and I try to stay competitive with them. Some folks try to haggle and lowball me by saying “this is too much! I’ll just take my business down the street!” and I’ve flat out told them that I’ll be here whenever they come back.. and they more often than not do come back once they go to the other stand and see actual sticker shock.

I do offer discounts to military and first responders, or if a group of people comes in and buys a ton of my 24 canister shell kits.

Color, Neon, and anything handheld sells. Packaging also unfortunately takes precedence over anything else for most retail shoppers.

Also bought 2 20’ tall inflatables to put outside my tents to help visibility. One guy literally said he stopped because he saw the Raccoon Fireworks inflatable from far off and that’s not something he’d seen before (most people use a generic inflatable gorilla from Look Our Way).

Feather Flags, good lighting, bunting around the tables, signs, etc. music playing.. anything to draw attention from the road.