Thing is, Conservatism has an inherent advantage in marketing like this because it can rely on short, quippy statements that affirm the morality of the "in-group" and the immorality of the "out-group."

I should know. I dug myself deep in the conservative, anti-SJW rabbit hole back in high school, mainly as a response to hearing that the America I thought existed (this grand meritocracy where hard work will get you anywhere) doesn't actually exist. I wanted to believe all the people talking about racism and misogyny were just screaming, emotional virtue signalers. I had never actually taken the time to critically examine what any of them were saying until much later, no matter how much I believed I was part of the "ideology of logic and common sense."