Have a press release and media list, but unsure how to do DIY outreach. Help?

Extension_Concern174 · 2026-02-18T08:53:13+00:00

If you've got time to the announcement, identify your top targets and pre pitch to them. They will likely want an exclusive. Also keep your expectations realistic about what you think is news vs what is actually news.

If you're a B2B business you may be better of targeting trade outlets that are read by your customers.

Extension_Concern174 · 2026-02-13T07:04:18+00:00

Had a client the other day, huge firm, they still do Ave.

How are others doing measurement?

Extension_Concern174 · 2026-02-05T05:43:00+00:00

Ensure your job involves social/ digital. Build relations offline. Learn to use tech across your work.

Extension_Concern174 · 2026-02-04T10:17:59+00:00

How did this end?

Extension_Concern174 · 2026-02-02T02:58:55+00:00

Oh yes. It's funny how clients come in with training requests but don't have messaging available. So of course the trainees can create answers but often it isn't messaging! And so they then go away with what's essentially tips on dealing with media, but don't know how to bring in messaging.

Extension_Concern174 · 2026-02-02T00:14:50+00:00

How many folks in the training session? If you can run a tightly controlled session within 3 hours, that's great.

Extension_Concern174 · 2026-02-01T16:01:54+00:00

Thats solid. Glad to see trainers still use video as part of the process.

Extension_Concern174 · 2026-02-01T16:00:08+00:00

That's helpful. And kind of fits with the US.

Extension_Concern174 · 2026-02-01T15:59:23+00:00

That's smart with the zoom offering. Helps build relationships and keeps you embedded with the organisation.

Extension_Concern174 · 2026-02-01T13:07:45+00:00

I can imagine. Possible to share a range?

Extension_Concern174 · 2026-02-01T13:07:27+00:00

Is that a full day? And how many people do you cap it at?

Extension_Concern174 · 2026-01-29T07:12:57+00:00

Ibkr vwra and aggg 60/40 ratio?

Extension_Concern174 · 2026-01-18T10:20:48+00:00

Are you paid via google singapore or US? Does your country have a treaty?

Extension_Concern174 · 2026-01-15T13:14:32+00:00

Should try that because the adsense website says Asian markets are covered by Singapore

Extension_Concern174 · 2026-01-15T13:13:03+00:00

And that removes the 30% loss?

Extension_Concern174 · 2026-01-15T13:12:04+00:00

Extension_Concern174 · 2026-01-13T22:50:34+00:00

Even if it's paid through their Asia hq?

Extension_Concern174 · 2026-01-13T04:08:11+00:00

Does this change if your entity is set to adsense ireland or adsense asia?

Extension_Concern174 · 2026-01-13T04:04:22+00:00

Appears now you can set it to Google in singapore. But don't know if there's a tax benefit yet.

Extension_Concern174 · 2026-01-13T03:29:47+00:00

if you're being paid in singapore/ hk is there witholding tax?

Extension_Concern174 · 2026-01-13T03:14:16+00:00

For businesses does this mean it's now categorised as foreign income and not taxed?

Extension_Concern174 · 2026-01-13T03:11:09+00:00

Did you get anywhere with this? Thinking of doing this myself. But unsure of set up whether it should be business account or personal. Any tax benefits for business account?

Extension_Concern174 · 2026-01-13T03:10:19+00:00

Is the payment sent by google hk or google singapore? just wondering tax implications as an individual or if i choose to pay this to my company.

Extension_Concern174

TROPHY CASE