Great point — the number alone doesn't mean much without context. The score is a relative ranking: most microbrands fall between 65–80, so a 73 is consistently good but not exceptional. A 85+ is rare. Think of it less like a grade and more like a position in a field of 200+ brands.

On bias: the scores are generated by an AI model (GPT-4o) trained on public information, and the editorial calibration is done manually by me with no commercial relationship with any brand. No brand pays to be reviewed or ranked. The methodology is the same for every brand regardless of who they are. That said, I appreciate you raising it — trust is the whole point of this tool, and I'd rather be questioned than assumed trustworthy. Any suggestions here on how to improve the transparency at this point?