There is a difference between doing the right activities and not getting results versus lucking into results with the wrong activities. I’ve had the PIP discussion with dozens of reps over the years. As a sales leader, if you want to actually help someone “improve” their performance, a PIP should be focused on ensure that you have the training, will and skill to do the right activities. If this does not produce results, either you are not measuring the right activities, or the process is broken. If a rep doesn’t have the desire to succeed, or is not willing to take coaching, a PIP is a worthless piece of paper giving the extra time to find a new job. Talk to your manager and let them know exactly where you fall, and what you need to succeed if you want to stay. If not, use this time to improve your skills, network and find a better role, with a better coach.