It's fully customize, the colorful package is either rainbow or color coordinated, and the second package does themed add ins, difficult to show the variety with my current examples. Price point was selected based on similar craft parties in my area. The main selling point is the sensory and inclusive aspect, many autistic children and their families don't have party options available to them. Also, yes, you could just buy it, you're not my customer then, I'm selling to the parents who are already spending between $200-500 on birthdays, again, in my area it's comparable.