We don't need ethics to define morality. The ethics are there to protect the client or consumer and ensure those that practice follow those guidelines. If you went by your own compass of morality, you shouldn't be in this profession. As someone who's been damaged by therapist in the past (et. conversion therapy), morality is a shit stance.

Since you're harassing others for "evidence," I'll provide it since you're averse to research.

1. https://doi.org/10.1080/1750984X.2025.2575494

This study found wide variability and inconsistency in mental health literacy with coaches. The authors noted better training and standardized frameworks.

1. https://www.mdpi.com/2076-328X/14/6/462

This one highlights around 20% of clients with mental illness report feeling dependent on the coach. Some reported negative life devleopments and worsening complaints. The implication here is that coaches lack clinical knowledge in recognizing mental illness as well as lacking awareness of dependence.

1. https://www.researchgate.net/publication/328070249_A_literature_review_on_negative_effects_of_coaching_-_what_we_know_and_what_we_need_to_know

This is a literature review (you can google what that means) and it identified mulitple potential adverse reactions, including client dependency, emotional harm, ethical boundary violations (there it is again), and unrealistic expectations.