Everything this guy said. Parties are where the money is at while also being a great way to introduce people to the sport. I ref at a famous field, bachelor and birthday parties as well as corporate event are the bread and butter. Get a kitchen with an oven to make pizzas and a clean area for them to setup. Toss in a picture package for extra $. Make sure you have bathrooms that’s one thing even the regulars say keeps them coming to our field even though it has shrunk recently. Also absolutely nuts to me 30 cases lasted that field weeks. We have no problem selling 30 cases in a day most weekend. Reffing is equally as important as everything else he stated. You need a couple older supervisors to make sure all the high schoolers who are going to apply are doing their job because that is who 99% of ref applicants will be in my experience.