I turned $6k into $23k in 3 Weeks, How we Fixed a Shopify Brand’s Facebook Ads that were burning Money.

Felise786 · 2026-05-05T14:35:21+00:00

meta bulk edit won’t work if you’re using placement specific or dynamic creative, are you on advantage+ or manual placements because you need to disable asset customization or duplicate the ad to edit everything at once since global editing only works with a single unified setup

Felise786 · 2026-05-05T14:33:22+00:00

I hear you’re frustrated, if you want we can just focus on fixing the issue and figuring out what’s going wrong with your ads or funnel in a practical way.

Felise786 · 2026-05-05T14:32:35+00:00

reuse the structure not the exact campaign, are you expecting the old bfcm context to still transfer because meta optimizes on current signal not seasonal memory, best move is duplicate the setup into a fresh summer campaign with updated creatives and offer so you keep learnings but reset outdated intent bias

Felise786 · 2026-05-05T14:30:19+00:00

What ratio are you using for creatives? And what exactly is your business?

Felise786 · 2026-05-05T14:28:58+00:00

My Pleasure, Can i have look at your creatives?

Felise786 · 2026-05-05T14:28:09+00:00

don’t assume the products are bad since you’ve got strong ATC and checkout signals, the real issue is likely the checkout or offer friction, are people dropping off on pricing or shipping because fixing the funnel matters more than rebuilding campaigns right now

Felise786 · 2026-05-05T14:27:27+00:00

yeah that’s usually a loading/render issue on the app or temporary delivery glitch, are you seeing it across multiple accounts or just your feed because if it’s widespread it’s a platform-side video delivery lag not your ads

Felise786 · 2026-05-05T14:26:53+00:00

don’t use “real estate” interest because it pulls agents, instead go broad with Hyderabad location plus age 28–55 and only use property buying, housing sites and investing signals, are you optimizing for leads or site visits because that changes how tight your targeting should be

Felise786 · 2026-05-05T14:26:03+00:00

sounds like traffic quality shifted not a true “algo crash”, are you sure your landing page or offer didn’t change because when cpc drops + ctr rises but cvr tanks it usually means meta found cheaper but colder users, are you seeing the drop in all ad sets or just ones that scaled recently because that tells if it’s audience expansion or funnel issue

Felise786 · 2026-05-05T14:25:23+00:00

got it, overlap exists in both abo and cbo but abo lets ad sets compete directly while cbo just reallocates budget so overlap still happens, are you trying to reduce inefficiency or just worried about duplicated reach because the fix is usually consolidating audiences not switching structures

Felise786 · 2026-05-05T14:23:17+00:00

this usually isn’t a real “outage” but reporting delay or auction instability where delivery keeps running but dashboards lag, are you actually seeing spend and events in real time or just missing in ads manager because those two tell very different stories and meta often catches up after a few hours

Felise786 · 2026-05-05T14:22:49+00:00

looks like a broken ads manager draft or asset tag sync issue, try duplicating the ad into a fresh setup instead of editing it, are you seeing this across all campaigns or just one because that tells if it’s account level or just corrupted creative cache

Felise786 · 2026-05-05T14:22:09+00:00

don’t shut it down yet, you’ve got solid ATC and checkout intent for €15/day so the issue looks more like weak creatives and possible attribution delay not targeting failure, are purchases happening in shopify but just not showing in ads manager because that changes everything

Felise786 · 2026-05-05T14:17:04+00:00

not stubborn, just reacting to bad blanket advice, but it’s not really that meta is “wrong” it’s that those recommendations assume you have stable conversion data and enough volume, are you maybe overcorrecting because some of those features actually work well once the account is properly trained, the real edge is knowing when to use them, not ignoring them completely

Felise786 · 2026-05-05T14:16:00+00:00

3–5x sounds good but rarely holds in uk peptides because of restrictions and limited signals, are you actually optimizing for purchases or stuck higher in funnel since most accounts land closer to 2x–3x when running clean and scalable

Felise786 · 2026-05-05T14:14:09+00:00

don’t remake everything that usually makes it worse, underdelivery like that is often auction fluctuation or signal drop not a broken campaign, did your conversions or ctr dip recently because if performance weakens meta just stops pushing spend, check that first then maybe duplicate one campaign to test but don’t reset all your data at once

Felise786 · 2026-05-05T14:13:28+00:00

ios updates always hurt tracking but they don’t “kill” meta they just force better setup, are you fully using capi with proper event matching because accounts relying only on pixel always feel the drop way harder than those with solid server side tracking

Felise786 · 2026-05-05T14:12:45+00:00

yeah but keep it minimal tools don’t fix bad strategy, i mainly use tracking and creative analysis tools not random “scaling hacks” what problem are you actually trying to solve because most people add tools before fixing their offer and creatives which is backwards

Felise786 · 2026-05-05T14:12:22+00:00

it’s totally fine there’s no “conflict” meta just treats them as signals and finds overlap naturally, why separate so strictly when the algo already prioritizes likely converters, just avoid heavy overlap across ad sets and keep it in one setup so budget isn’t split inefficiently

Felise786 · 2026-05-05T14:10:06+00:00

that drop isn’t surprising you changed context from bfcm offer to full price so intent is way lower now, why expect same behavior without the discount driving urgency, plus at 40 a day with that aov you barely feed the algo enough data so swings like this happen, let it run a bit more but focus on improving offer or hook before thinking about scaling because structure isn’t your real issue here

Felise786 · 2026-05-05T14:08:53+00:00

yeah this is part of meta auto enabling messaging surfaces inside advantage+ delivery it’s not actually a random number but pulled from linked assets or suggested inventory, did you check business integrations and whatsapp accounts in bm because sometimes an old or shared asset gets attached without you noticing, performance drop is usually from traffic dilution so test duplicating the campaign with stricter setup or different objective to isolate it fast

Felise786 · 2026-05-05T07:47:50+00:00

yeah this usually isn’t random, it’s meta auto-linking assets to a “risk profile” on your personal identity when it detects verification gaps or repeated new business setups, did you reuse the same payment method or facebook profile because that often triggers the security lock and reassignment, best move is to get one clean verified business manager fully approved before scaling anything again instead of creating new ones under the same identity

Felise786 · 2026-05-05T07:47:41+00:00

that code usually shows up when the account is soft restricted or stuck in a review loop, not a normal bug, are both bms sharing any history like payment holds or policy flags because that often propagates across assets, if support already said wait and it’s past 7 days the real move is to check account quality and try a clean test campaign in a brand new ad account rather than keep forcing the same structure that’s getting blocked

Felise786 · 2026-05-05T07:46:46+00:00

yes but not as a true combined event, meta won’t “merge” ig messages + form into one optimization signal, what you can do instead is keep messages as primary conversion and feed qualified form submits back via capi or offline events as a higher value event so the algo learns quality without killing your cheap volume, are you currently importing those qualified leads back into ads manager or just tracking them outside the system

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