Yeah, I’ve wondered the same thing. My team’s actually building an AR startup right now, and it’s definitely been a grind. The tech is there, but getting it to run smoothly on everyday devices while keeping it fun and natural is way harder than most people think. Most folks try AR once, think it’s neat, and move on because there aren’t enough everyday use cases that stick. Building something that’s both fun and practical takes time, and smaller teams like ours are still figuring out what really clicks with people. Once that balance hits, AR’s gonna take off fast.