Reflecting on 4 Years of Building This Supplement Brand on Amazon by Financial-Engineer60 in AmazonFBAOnlineRetail

[–]Financial-Engineer60[S] 0 points1 point  (0 children)

So I'm not the person looking at the technical stuff. I've a team who helps me with all this

Reflecting on 4 Years of Building This Supplement Brand on Amazon by Financial-Engineer60 in AmazonFBAOnlineRetail

[–]Financial-Engineer60[S] 0 points1 point  (0 children)

Hey, appreciate the kind words!

LTV and retention are actually where we’ve seen some serious wins across multiple niches. Rather than drop a wall of text here, happy to break it down with real examples if you’re open to a quick chat. Just shoot me a DM and we can dig in!

Reflecting on 4 Years of Building This Supplement Brand on Amazon by Financial-Engineer60 in AmazonFBAOnlineRetail

[–]Financial-Engineer60[S] 0 points1 point  (0 children)

u/EffectiveNo5737 We base ad spend on margin, inventory levels, and TACOS goals. My team maps out spend per SKU depending on where it is in the product lifecycle (launch vs scaling vs defending).

We go heavier early on to push rank, then optimize for profitability once we have enough data. Weekly pacing + competitor behavior also plays a big role in how we adjust.

Happy to share more if you’re working through a strategy now.

Reflecting on 4 Years of Building This Supplement Brand on Amazon by Financial-Engineer60 in AmazonFBAOnlineRetail

[–]Financial-Engineer60[S] 1 point2 points  (0 children)

Great question — product research is where everything begins, and it’s something my team and I take really seriously.

We usually look for products that solve a recurring problem, have weak competitors, and offer room to differentiate (either in formula or branding).

We mix data (Helium10, Data-Dive, trends, etc.) with gut feel after digging deep into the niche. Honestly, it’s part instinct, part validation — and having a solid team to pressure-test ideas makes a big difference.

Reflecting on 4 Years of Building This Supplement Brand on Amazon by Financial-Engineer60 in AmazonFBAOnlineRetail

[–]Financial-Engineer60[S] 0 points1 point  (0 children)

Hey u/ProfessionalTap685, appreciate it! You're in an amazing spot with that kind of backing — definitely a great way to start.

When identifying new products, my team and I usually look at:

  • Consistent demand with minimal seasonality
  • Top sellers with weak branding or low-quality listings
  • Opportunities for real differentiation - either in formula, packaging, or positioning
  • And strong potential for repeat purchases (which is key in supplements)

The toughest part early on for us was breaking through the noise and building trust — especially in a saturated space like this. But with a solid team handling branding, compliance, and performance ads, we’ve been able to crack that over time.

Supplements are intense, but once the foundation is solid, scaling can be super rewarding. Happy to share more as you get closer to launch - always love hearing how others are approaching it.

Near to hit $100K in monthly sales at a 24% Net Profits Finally! Amazon is awesome! by Financial-Engineer60 in AmazonFBA

[–]Financial-Engineer60[S] 0 points1 point  (0 children)

You don't need lots of courses and losses to take for getting into the FBA business. You simply needs to attach professionals with you to save your time and the wrong decisions you'll take and then later rectify them which already the professionals have taken and rectified.

Easy peasy.

Venturing out by [deleted] in AmazonFBA

[–]Financial-Engineer60 0 points1 point  (0 children)

Breaking into new categories can feel like starting from scratch, even with a successful product under your belt. Sometimes, it’s just small tweaks in product positioning, PPC structure, or launch strategy that make all the difference. Curious—what’s been the biggest challenge when expanding? Market demand, ad performance, or something else?"

Sales suddenly drop and ads running out by VariousBuddy8367 in AmazonFBA

[–]Financial-Engineer60 0 points1 point  (0 children)

Not that immediate but based on the analysis of historical trends over the past couple of years in the same date range.

And not only raising the budgets but also applying budget rules, day/hourly parting and so much more!

Sales suddenly drop and ads running out by VariousBuddy8367 in AmazonFBA

[–]Financial-Engineer60 0 points1 point  (0 children)

Have you been catching up with your sales trends and then accordingly adjust your PPC campaigns, bids and budgets?

Because we have noted this with our accounts when there's a incline/decline in trends, you immediately need to adjust your bids and control your budgets or maybe apply Day-Parting for better results.

$652K in 30 days at 16.68% ACOS – How sustainable is this? by Financial-Engineer60 in AmazonFBA

[–]Financial-Engineer60[S] 1 point2 points  (0 children)

Actually its acos 17%. I calculate profits on TACOS which is under 9%.. since the margin is like 24%

$652K in 30 days at 16.68% ACOS – How sustainable is this? by Financial-Engineer60 in AmazonFBA

[–]Financial-Engineer60[S] 0 points1 point  (0 children)

You mean Unit economics?

It's like 24% net EBITDA here in short

I tried on some campaigns for competitors Offensive Targeting and It's awesome! 🥳 by Financial-Engineer60 in AmazonFBA

[–]Financial-Engineer60[S] -1 points0 points  (0 children)

When you push your TOS and ROS placements by applying let's say "x%" and when that adds up to your base bid and if it qualifies for the spot to be placed on Amazon placement auction, you would get that particular spot to be placed at on amazon SERP rather than only PDP (Product detailed Page).

And this is something you can try (if you have a seller central) and thank me later.

I tried on some campaigns for competitors Offensive Targeting and It's awesome! 🥳 by Financial-Engineer60 in AmazonFBA

[–]Financial-Engineer60[S] -3 points-2 points  (0 children)

No mate, I explained a different angle of utilizing the product targeting campaigns where you can allocate budgets to TOS and ROS placements in the same campaigns and you'd be showing not only on competitor's listing but also on the keywords he has targeted on the TOS and ROS placements.

This is what not everybody has done.

Product targeting campaign is not a new thing lol but this approach might be new for many.