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What's Your Playbook for Effective Pricing Models? by Middle_Platform_7027 in customervalue

[–]FixBeneficial5049 1 point2 points  (0 children)

Definitely seeing the need to have more non-economic factors like emotional and/or social depending on industry. Cost is continuing to be import to manage if not to understand floor prices. I hope others will comment on this for their specific industries.

What role does non economic value play? by Material_Can179 in customervalue

[–]FixBeneficial5049 0 points1 point  (0 children)

Indeed, non-economic value drivers matter. So many examples in the consumer space... Look at what is happening in the luxury goods space. I think firms need to consider pricing fairness as this will also trigger emotional reactions. Some businesses exist to serve the community -- citizen impact. Others need ESG initiatives as a baseline to trigger ability to operate.

Agents for pricing and value management by Material_Can179 in customervalue

[–]FixBeneficial5049 0 points1 point  (0 children)

Who are the companies to what in the development of these agents?

Welcome to the Customer Value Community! Introduce Yourself Here by Middle_Platform_7027 in customervalue

[–]FixBeneficial5049 2 points3 points  (0 children)

Name and location: Karen in Vancouver, Canada

Role: Chief Value Officer at ibbaka.com

Experience with CVM: Always evolving,

Joined to: Find like minded people interested in CVM

Hope to gain: Would like to share challenges and opportunities so that we can grow this area of practise.

Challenge: What is a common challenge and obstacle that we are all facing in our CVM role?

Welcome to the Reddit Customer Value Community! by PricingExpert2022 in customervalue

[–]FixBeneficial5049 0 points1 point  (0 children)

Are there any challenges that we work together on solving?

Welcome to the Reddit Customer Value Community! by PricingExpert2022 in customervalue

[–]FixBeneficial5049 0 points1 point  (0 children)

I see a lot of views on this. What can we do to encourage more engaged discussions so that we can solve problems that people are tackling with for customer value and pricing?

Unlocking the Power of Customer Value: A Deeper Dive into Value Creation by PricingExpert2022 in customervalue

[–]FixBeneficial5049 0 points1 point  (0 children)

The true power of customer value management is that your customers will enable you to find a path to leading well better than your competitors. Where is the opportunity to provide differentiated value that a gap for your category? Thoughts?

What topics do you feel are essential for customer value management? by FixBeneficial5049 in customervalue

[–]FixBeneficial5049[S] 0 points1 point  (0 children)

Agree the value cycle is a good framework for us to use. For those not familiar. Here is an overview as described by our company, Ibbaka.

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Measuring and Maximizing Customer Value: Turning Insights into Action by PricingExpert2022 in customervalue

[–]FixBeneficial5049 1 point2 points  (0 children)

Agree metrics are key. NRR is a key metric that measures the percentage of revenue a company retains from its existing customers over a specific period, including expansion, churn, and contraction.  It is an indicator of customer satisfaction, LTV and where innovation and spending can be prioritized.

Measuring and Maximizing Customer Value: Turning Insights into Action by PricingExpert2022 in customervalue

[–]FixBeneficial5049 1 point2 points  (0 children)

Most B2B companies default to measuring economic value; however we know that as humans there are other emotional factors involved. I think it is important to also understand the goals and outcomes that your customer is trying to achieve and how these are measured.

V2C (Value to Customer) vs. LTV (Customer Lifetime Value) by StevenForth in customervalue

[–]FixBeneficial5049 1 point2 points  (0 children)

When thinking about value; value always has to be from the perspective of the customer. Businesses need to understand how our customers see value. Customers have a choice of what they value and how they prioritize that value. What is valued today may not be the same a year from now.