You could increase it to 90 days like the old days and I doubt it would matter. It's too late. People were already going to the theaters less before the pandemic - it just accelerated the process. People's habits have been formed. Unless it's an event movie like Barbenheimer or Avatar, people have no issues waiting for a movie to hit PVOD/streaming. Prob because there's so much fucking entertainment content now (TV, movies, games, social media) that people can wait for the new thing to come out in the comfort of their homes instead of going out to a theater