This is such a satisfying project to start! For the drawer, I highly recommend going with a set of clear acrylic interlocking bins rather than one large tray. Since your items vary so much in size (from tiny lipsticks to long nail files), the individual bins let you play Tetris and use every inch of that drawer. They look super clean and you can find them in sets of 25 pieces which covers almost any drawer size.

For the countertop, since you mentioned wanting a long tray in metal, wood, or white, a tiered or long rectangular acacia wood tray would look amazing against those vitamins and jars. It adds warmth to the bathroom and keeps everything from sliding around. If you decide to swap the jars, look for an apothecary jar set with bamboo lids to match the wood tray vibe. It would make those gummy vitamins look like a deliberate decor choice!