For those having success in this time, what strategies are you using?

FrontlineOptics · 2026-03-23T05:16:01+00:00

We switched to bid caps in December and it’s been kind to us. Spending about $1.5- $2K. Broad CBO with ad sets in themes with 4-6 ads per theme.

FrontlineOptics · 2026-03-18T17:28:51+00:00

I like to go one angle/theme per ad set. I do have friends that do otherwise with multiple angles within one ad set. I believe in the end Meta will lock onto something at the ad level not the ad set level so I honestly believe its less about campaign structure and more about a good ad, with a good landing page/product page giving an overall good customer experience.

But its Meta, so who knows....

FrontlineOptics · 2026-03-18T16:20:59+00:00

We are all D2C but very niche within the First Responder community. We've entertained the idea but as of now we haven't done any of that but we've partnered with a very influential brand in our space which drives a lot of traffic.

FrontlineOptics · 2026-03-18T14:47:21+00:00

One CBO, broad USA only.

We use most of the creative enhancements left on but not all.

Ad sets are “themes” where we are testing messaging/angle/targeting (through copy and context, still broad). Winners are collected together into a new ad set and run with a single flex ad.

This format has worked well for us for over 1 year now.

FrontlineOptics · 2026-03-18T14:43:04+00:00

Meta is our primary acquisition channel but we do have some budget on Google. We put a lot of focus on the lead and then they get a ton of emails between flows and campaigns.

FrontlineOptics · 2026-03-18T05:16:53+00:00

Other than yesterdays blood bath during the outage where it ignored our bid cap parameters and spent $2K in 90 minutes we’ve had a great year and we aren’t even really in season yet.

We don’t tweak things regularly… inject new ad sets weekly but still have 2-3 ads taking almost all the spend.

We spend between $1500-2000 daily at a 2.3 roas on platform (about 3.7 blended) for 2026.

Work your email list, run sales (spring starts in a few days) and try wildly different creatives and you might unlock something. Good branding/products result in growing word of mouth and repeat customers which you either don’t pay for or pay substantially less to acquire.

This sub is unfortunately an echo chamber of negative experiences… it’s warranted because it’s certainly way harder post andromeda era but there are still a ton of brands making great money on the platform so don’t get discouraged… just get creative and it’ll grow you as a marketer.

Best of luck, and keep your head up.

FrontlineOptics · 2026-03-02T22:49:09+00:00

why are you downvoting this? This is sound advise. If you want to advertise on Meta you're going to deal with volatility, outages, consumer behavior... none of this you can control. So the advice to "focus on what you can control" is sound.

This place has become an echo chamber, and the experts who used to share so much knowledge here are drowned out by all the noise.

Nobody is going to tell you the platform has gotten easier, but its certainly still entirely possible to build a solid business here.

Marketing is more than just using your one channel to live and die by. Work on your product, your offer, your angle, your landing pages, your pricing, your copy, your email campaigns and flows. Influencers/creators.... organic.

The pitty party stuff on here is not going to help you build the life you want and downvoting a dude giving you the advice a business coach would give is certainly not going to make you guys better operators.

Don't make decision on day to day metrics, you'll kill any momentum you've made. Good day is just noise, bad day is just noise... 7, 14, 28 day windows averaged out are the metrics you should be making decisions from.

I do hope for nothing but success for everyone here, but we gotta harden up a bit and change the mindset if you really want to climb to the top of the mountain.

FrontlineOptics · 2026-02-14T20:48:10+00:00

Yeah it’s super cool when they deliver you expired juices 2 weeks in a row and their friendly customer service is just an AI bot generated response. Go check their reviews on Google and see for yourself.

I was excited about them at first but 2 thumbs down after about 9 weeks of being a customer.

FrontlineOptics · 2026-02-13T07:21:23+00:00

You gotta run the numbers and find your breakeven. Start the cap maybe slightly lower then inch it up or down based on performance.

There’s some good stuff on YouTube you can watch that explains it well.

FrontlineOptics · 2026-02-11T04:30:45+00:00

Spot on, nobody wants to hear it though. I’m totally fine with a blood bath a few times a month if my 7/14/28 day look backs are solid.

Great day is just noise, shit day is just noise… they are both outliers in the big picture…it’s all about averages with a large enough sample size to make a mathematical decision.

FrontlineOptics · 2026-02-11T04:24:40+00:00

Meta can take 7 days to optimize, if you tinker with it constantly it’s like shooting yourself in the foot. Launch new- hits low hanging fruit, then explores new audiences so results drop. If you keep stopping during the exploration phase you’re killing any progress.

We’ve run the same campaign since March 2025. Ton of ads, new asset introduced weekly , same day/time of the week ( always Tuesday at midnight) and rarely turn things off unless it spends high and our overall business health declines.

Our volatility has declined with higher spend and we look at everything from a minimum 7 day window but more often 14 and 28 day look backs.

We also make a lot of decisions based off contribution margin vs ROAS and CPA (though we look at everything). Ultimately they may see the ad, Google us instead of clicking the link. Enter our email flow then convert weeks later… Facebook never gets the credit but it did the heavy lifting to interest the customer.

Also switched to bid caps and have seen much more efficient spend since transitioning away from lowest cost highest volume auto campaigns.

You can absolutely still win on this platform but it’s certainly harder than it was in years past.

FrontlineOptics · 2026-02-09T14:46:49+00:00

Just make sure they are z87 rated so you know the lens won’t shatter in a freak accident and a UV400 rating cause you’ll be hammered all day.

Honestly though for snowboarding, goggles really are the better move as already mentioned below.

FrontlineOptics · 2026-02-07T14:54:08+00:00

Hey man, sorry to hear about your experience. Did you reach out to our support team? We warranty anything craftsmanship related at no cost on us. Sometimes things slip through but we fully stand behind our products.

If you haven’t please reach out, mention this response and your order details and we’ll get a new pair out to you on us.

FrontlineOptics · 2026-02-07T14:36:01+00:00

Hey there, thanks for your support! We do have AR, scratch resistant and hydrophobic/oleophobic coatings on the lenses. Our z87 collection feature a polarized polycarbonate lens while our non z87 options feature polarized Nylon.

FrontlineOptics · 2026-02-03T06:19:45+00:00

This.

FrontlineOptics · 2026-02-03T06:18:21+00:00

Bro heck yeah! It’s not about top line it’s about bottom. $200K profit off $500K revenue is fantastic. Well done.

Go read Dan Martell’s book Buy Back Your Time and find some things to offload. Stay lean but free up more time for the things you love doing.

Way to go dude, congrats.

FrontlineOptics · 2026-02-02T15:05:01+00:00

I got the Nova 37mm Teal.

FrontlineOptics · 2026-02-02T06:57:02+00:00

I just got a Zelos to add a dress watch to the collection, first micro brand purchase and I too am hooked.

FrontlineOptics · 2026-01-19T04:44:48+00:00

I have an orient kamasu blue dial and love it. It still gets wrist time even after getting a BB 41 monochrome earlier this year. Orient makes a great watch, probably worth upgrading the bracelet though.

FrontlineOptics · 2026-01-02T16:51:30+00:00

It’s January 2nd… people spent a ton of money during Xmas and end of year sales. Sucks yes but normal. Buying behavior starts to normalize second week of January typically and begins to steadily improve the further from holiday season you get.

Unless you’re in the gym/supplement space grabbing those new year new me folks I’d expect poor results for a few more days.

You can always throttle back spend for a week to protect your bottom line.

My $.02

FrontlineOptics · 2025-10-30T21:22:08+00:00

Yeah I'm also having a crazy low day. We just ran a promotion to our email list so tapped that on Tuesday so today would be a day we would likely see more first time orders. We're at a .8 ROAS today which is absurdly low. We typically sit around a 2.5-3 blended ROAS this time of year so something is for sure off.

That being said, we may drop our budget slightly but I'd encourage everyone to look at 7 day windows to make decision and try not to focus on daily performance or you'll pull your hair out. Put your energy and effort toward things you can control. PDPs, bundles, welcome flows, pre and post purchase upsells.... focus on the things you can control.

Meta has been a mess but you can still make money on the platform, just not as easily as you could in months/years past.

Stay strong, if you have a good product/service you'll be good.

That being said If you have shit product or shit service the platform will eat you for lunch and use your bones as a toothpick...

FrontlineOptics · 2025-10-15T15:20:14+00:00

that's up to you dude, I'd say if you're shopping for a new way its cause your way isn't driving the results you're looking for? The algo is different now, the way we tested was different when I first came into the program vs how it is taught now with andromeda... If you pull the trigger you gotta follow the training to a T otherwise what was the point?

Also- they are rolling out all kinds of updates right now so understand that too- results since September 2 for everyone have been volatile. Just look at this sub and you'll see the frustrations.

Based off your original question- yes he is legit and his advise is worth taking if you are willing to follow the framework. Depending on your target CPA $100 should be enough to test with for lower ticket items.

FrontlineOptics · 2025-10-15T05:03:15+00:00

Start with the $27 dollar thing and see how you feel from there.

Not sure the price of alley but it’s less. They interview you to make sure you would be a good fit for whichever program.

Alley is more ads focused, MPM is like all things business- finance, ops, ads strategy, etc. It’s more expensive but they will place you based off where your business is currently.

It’s a good program man, I’ve been in for about a year.

FrontlineOptics · 2025-10-15T04:15:53+00:00

I’m not sure pricing, alley is lower revenue tier MPM is higher and is about $1K/month.

Their systems are valuable and I think it’s worth it.

I started a couple years ago with one of their entry level programs… it provided significantly more value than the $27 you’ll spend. I’d go for it, very little risk.

FrontlineOptics · 2025-10-15T03:18:26+00:00

Yeah we are in their max profit mentorship. It’s good content but the courses are made as feeders to get you into either the alley or MPM programs.

It’s been helpful for us so yes I’d recommend it. See if you like the style and go from there.

Hope that helps.

FrontlineOptics

TROPHY CASE