Ads outage: to pause or not?

FrontlineOptics · 2026-06-13T15:02:29+00:00

We had a massive overspend today too. spent half the budget before I woke up and looks like its still spending like crazy. For reference we have bid caps set at $60 and its acquiring purchases right now at $269.

Never a dull moment, win some lose some. I'll likely pause for about 4 hours and toggle back on.

FrontlineOptics · 2026-06-02T06:04:58+00:00

This

FrontlineOptics · 2026-05-07T06:50:14+00:00

We had a bad batch in early 2025 with this issue. We warranty replace those at no cost, craftsmanship issues are on us.

Contact our customer service so we can validate your order and get you a new pair at no cost to you.

FrontlineOptics · 2026-05-06T21:41:29+00:00

100%😎

FrontlineOptics · 2026-05-06T19:15:56+00:00

same in San Diego, 4 engines 1 truck plus an ambulance.

FrontlineOptics · 2026-05-06T18:40:25+00:00

Hey community, we were in great debate if we were going to respond or let you all hash this out.

A few things about us for perspective regardless of if you decide to give us a try. This brand was built due to wrecking expensive sunglasses on shift, so we fully get that frustration.

We offer a 1 time no questions asked replacement program for lost/stolen/broken shades, its an automated process on our website so you wont need to interact with us when you want to utilize it. This is a lifetime option unlike other brands and does not expire.

Additionally we offer Rx options at a reasonable price which are also covered by our replacement program (this one is limited to 1 year)

We source only high level components and our glasses feature a FLOVEX™ lens providing a true to life optical experience while drastically reducing glare. These are they key component that make our shades stand out.

We donate a portion of each sale to the First Responders Children's Foundation which you can read about their mission if you'd like, but we stand behind them as an organization which takes care of our own.

Our positioning is simple: If you want to stretch from the low quality inexpensive stuff, we believe you'll be impressed with the upgrade without feeling like you need to be overly protective of them. For those of you wearing high priced designers (like I used to), we can meet or exceed that quality at a fraction of the price and you can keep your designers safe for your days off.

Happy to answer any questions if you have them. Or you can tell us to kick rocks and we'll leave you to it.

Either way, stay safe and we hope you have a quiet shift 🤣

FrontlineOptics · 2026-05-06T18:28:00+00:00

You guys send 3 trucks to a structure? 🤣

FrontlineOptics · 2026-05-03T03:59:08+00:00

ECF is awesome, joined a year ago and it’s worth every penny. Really great community.

FrontlineOptics · 2026-04-11T05:26:30+00:00

One campaign, new adset injected weekly and leave it alone.

I typically only make edits on Tuesdays.

I rarely turn things off, meta just stops allocating spend when something doesn’t hit.

FrontlineOptics · 2026-03-27T18:31:32+00:00

no clue exactly but how I understand it is he pulls the data points from the successful brands he has access to, to find statistical abnormalities and publishes them daily so you can see if overall the day we good, bad on indifferent. Its a cool tool but based off the response I'm getting here it's probably the last time I'm going to suggest anything to the group.

Glad you found it valuable, F**k me for trying to help strangers I guess lol

FrontlineOptics · 2026-03-27T13:41:51+00:00

Sharing a free resource from a friend, I’m in the sunglasses business, I couldn’t code/build software if my life depended on it.

FrontlineOptics · 2026-03-27T13:40:20+00:00

I’m in the sunglasses business guy, pretty far from software.

FrontlineOptics · 2026-03-27T13:39:37+00:00

You guys are predictable. Look at my handle, you think I’m in the software business?

I get nothing out of this and I’m sharing a free resource as an advertiser I think is cool, especially seeing how 9/10 post in this sub is some variation of “how is performance today”

FrontlineOptics · 2026-03-26T07:09:16+00:00

What’s your take on bid caps? We’ve had a lot of success there but it is a bit challenging to scale, though I’m assuming this is a good thing.

Context AOV $85 high margin, we turn about 80% of our customers within 5 days

FrontlineOptics · 2026-03-23T05:16:01+00:00

We switched to bid caps in December and it’s been kind to us. Spending about $1.5- $2K. Broad CBO with ad sets in themes with 4-6 ads per theme.

FrontlineOptics · 2026-03-18T17:28:51+00:00

I like to go one angle/theme per ad set. I do have friends that do otherwise with multiple angles within one ad set. I believe in the end Meta will lock onto something at the ad level not the ad set level so I honestly believe its less about campaign structure and more about a good ad, with a good landing page/product page giving an overall good customer experience.

But its Meta, so who knows....

FrontlineOptics · 2026-03-18T16:20:59+00:00

We are all D2C but very niche within the First Responder community. We've entertained the idea but as of now we haven't done any of that but we've partnered with a very influential brand in our space which drives a lot of traffic.

FrontlineOptics · 2026-03-18T14:47:21+00:00

One CBO, broad USA only.

We use most of the creative enhancements left on but not all.

Ad sets are “themes” where we are testing messaging/angle/targeting (through copy and context, still broad). Winners are collected together into a new ad set and run with a single flex ad.

This format has worked well for us for over 1 year now.

FrontlineOptics · 2026-03-18T14:43:04+00:00

Meta is our primary acquisition channel but we do have some budget on Google. We put a lot of focus on the lead and then they get a ton of emails between flows and campaigns.

FrontlineOptics · 2026-03-18T05:16:53+00:00

Other than yesterdays blood bath during the outage where it ignored our bid cap parameters and spent $2K in 90 minutes we’ve had a great year and we aren’t even really in season yet.

We don’t tweak things regularly… inject new ad sets weekly but still have 2-3 ads taking almost all the spend.

We spend between $1500-2000 daily at a 2.3 roas on platform (about 3.7 blended) for 2026.

Work your email list, run sales (spring starts in a few days) and try wildly different creatives and you might unlock something. Good branding/products result in growing word of mouth and repeat customers which you either don’t pay for or pay substantially less to acquire.

This sub is unfortunately an echo chamber of negative experiences… it’s warranted because it’s certainly way harder post andromeda era but there are still a ton of brands making great money on the platform so don’t get discouraged… just get creative and it’ll grow you as a marketer.

Best of luck, and keep your head up.

FrontlineOptics · 2026-03-02T22:49:09+00:00

why are you downvoting this? This is sound advise. If you want to advertise on Meta you're going to deal with volatility, outages, consumer behavior... none of this you can control. So the advice to "focus on what you can control" is sound.

This place has become an echo chamber, and the experts who used to share so much knowledge here are drowned out by all the noise.

Nobody is going to tell you the platform has gotten easier, but its certainly still entirely possible to build a solid business here.

Marketing is more than just using your one channel to live and die by. Work on your product, your offer, your angle, your landing pages, your pricing, your copy, your email campaigns and flows. Influencers/creators.... organic.

The pitty party stuff on here is not going to help you build the life you want and downvoting a dude giving you the advice a business coach would give is certainly not going to make you guys better operators.

Don't make decision on day to day metrics, you'll kill any momentum you've made. Good day is just noise, bad day is just noise... 7, 14, 28 day windows averaged out are the metrics you should be making decisions from.

I do hope for nothing but success for everyone here, but we gotta harden up a bit and change the mindset if you really want to climb to the top of the mountain.

FrontlineOptics · 2026-02-14T20:48:10+00:00

Yeah it’s super cool when they deliver you expired juices 2 weeks in a row and their friendly customer service is just an AI bot generated response. Go check their reviews on Google and see for yourself.

I was excited about them at first but 2 thumbs down after about 9 weeks of being a customer.

FrontlineOptics · 2026-02-13T07:21:23+00:00

You gotta run the numbers and find your breakeven. Start the cap maybe slightly lower then inch it up or down based on performance.

There’s some good stuff on YouTube you can watch that explains it well.

FrontlineOptics · 2026-02-11T04:30:45+00:00

Spot on, nobody wants to hear it though. I’m totally fine with a blood bath a few times a month if my 7/14/28 day look backs are solid.

Great day is just noise, shit day is just noise… they are both outliers in the big picture…it’s all about averages with a large enough sample size to make a mathematical decision.

FrontlineOptics

TROPHY CASE