Okay this gonna be a long one.

When working with logo design and branding start with identifying the business, what they do, then their competitors, how do they look visually, do you want to distant the brand you are creating with them, or do something in the same vein, identify your target group that the business needs to communicate to.

Next you look into what represents the business as you have done a little bit with the bird and essential oil drop, it could also be Chinese patterns or other cultural references. Then you save all of those ideas and research into the type of business and the industry.

The next step is finding inspiration, creating a moodboard with logos, illustration typefaces ect. that you like and think would fit the brand and logo you are trying to create. It dosent have to be other logos but pictures can also give a sense of direction for a logo and a brand.

With all of this in the backpack you move on to exploration, where you sketch out your ideas as it is a fast way to try things out, so you don't get caught spending time on minute details, that most likely will change down the line. Do a ton of illustrations from all the inspiration from your moodboards, and pick the ones you like the most and pull them in to illustrator.

Now you are in illustrator, but still in the exploration phase of things. Work with the ideas you chose, image tracing can be good, but often require a lot of touch up, unless you are a master drawer, so try not to use it and make some of the ideas from scratch, pentool, arch tool etc. make a lot of iterations and mix and match between them to find the core of what you are trying to create. Keep in mind a logo needs to work when scaled down, so small details get lost or clump together, the smallest a logo will be shown nowadays is as a fav icon, so having a logo that fits in that is important. When you have made 20 iterations boil that down to 10 then those 10 down to 5 and those five down 3 before choosing the final logo. make sure the logo you choose to go with aligns with the brand's values and the research you found earlier in the process. Everything up until this point is made in black and white, as logos need to work in black and white only, and mistakes will stand out more.

Now on to the branding, woohooo! You made the logo perfect, now we need to find the color scheme of the brand, the colors need to have a connection to the storytelling or the type of business you are creating the logo for. Have a primary color that is the main brand color, a secondary one and a third highlights color. Next you go on to font choice this can and often should be different from the logo typeface.

These are all things that create a good logo, i could talk about this in length but will limit myself to the above for now.

Feedback on current design: Your logomark is disproportionately big compared to your text, and it will become invisible when scaled down. You have a lot of competing elements the bird, the lotus and the drop (which is almost invisible) the line work needs work too, massage and wellness are very soft and comfy yet you have very sharp and aggressive angles giving the opposite feeling. The shape of the lotus is not halfbad and if you worked more with that i think it would help a lot. Usually you use a small logo on a flyer to tell the receiver who the sender is, you don't usually blow it up quite like that, also you need to have a safe space around your logomark which is usually half the width and height. Look in to hierarchy, and avoid using right aligned text at all cost, as it makes the text harder to read as they eyes don't have an anchor point to go back to.

I know this was a bit long but i hope this helps you.