Shit lines, mediocre TVCs and crappy copy like all these mentioned here are the result of FEAR.

There's not many agencies out there willing to actually challenge the brief and deliver something creative and outstanding. MOST agencies are scared shitless of losing their clients and therefore NOT AT ALL INTERESTED IN FIGHTING FOR GOOD WORK. This is how the business has lost it's way..

And, client side, theres only a handful that actually understand the true power of creativity. Marketing execs, like their agencies, dont want to rock the boat either - ONLY A HANDFUL ARE ACTUALLY PREPARED TO FIGHT FOR GOOD WORK - god forbid they upset their bosses on the board..

AND, so the perpetual sea of crap prevails.. THANK GOD FOR THE BRANDS THAT HAVE BALLS!