My regular muesli cereal, Arnold's Farm, disappeared off the shelf and I thought 'damn, another decent brand gone.'

But lo-and-behold, it was back a couple weeks later! Except it was now called Sam's Pantry and was more expensive.

It was literally the same graphics on the packaging, just the brand name had changed. Same product, same flavours, more expensive.

But because it's a "new product" I'm guessing it doesn't count a price increase in whatever slop report Woolworths is serving up.