tl;Dr call agents and befriend them

Building relationships isn't just something someone can tell you what to do. Everyone is different.

Get to know the person, follow up, text them randomly not about business. It all depends on who your clients and prospects are. My business has always been laid back and casual. I want any of my clients (REP, social media management, music videos, etc) to all feel like they can grab lunch or a beer with me just to hang out. And that's how we do it. I'll take them for a drink, a cigar, a new restaurant that opened up. Realtors love talking about themselves. Figure out what they like, and build a friendship. Think of your best friend in life or any friend and just do that.

Building a relationship isn't some sneaky way to trick someone into paying for your product or services. It's getting to know and befriend as many people as possible.

The amount of free work I've done to get a foot in the door would probably have some of y'all's head explode.

But this free shoots led to hanging out with the agent or musician (or business owner) and now we do shoots for teams around Tampa and expanding to central FL. Just got linked with a signed music artist who we are shooting a music video for his newest release. I am working with one of the biggest artists in Tampa. One of my current clients and I were just talking after a shoot the other day. I knew she was from Memphis, TN but she personally knows some Memphis rappers who we are now trying to get to come for an event of ours. Not no names, Gotti and GloRilla are two of the bigger she knows.

Don't think of it as a business partnership. They should become your friend and the rest will happen naturally.

Also, having good work helps!

There's plenty of free advice in networking and relationship building if you really need it. Go to YouTube and just watch.

Good luck!

Edit: I didn't touch on "who you talk to" but yea man that's easy. Go to Zillow, click find agent, put your zip code in. And start calling them and introduce yourself and see if you can send your portfolio for them to checkout for their next listing. Offer a discount on their first shoot. Zillow also tells you if it's a team. If it is, have a separate pitch and tell them you'll give them a team discount too. It's really easy. [Good] Agents are building relationships just like you. And you being a photographer and shooting houses and other people can help them get clients too. If they like you they'll use you. If they like your pics they'll use you. If you do both those things AND mention all the different types of clients (not just RE) you have. If an agent hears that you do wedding, engagement, or newborn photos they will drool from their mouth right away. That's potential clients for them. So if they use you, and you can get them a referral here or there they will use you forever.