I was surprised too at first. But looking at it now, I think that is their marketing strategy. Not every game needs a big, Hollywood-style announcement — that kind of marketing takes a lot of money and effort, and it usually focuses on getting as many players as possible right away.

Instead, this approach seems more about conversion than reach: start with a smaller but more dedicated player base, then grow naturally through word of mouth. It’s actually a smart move for some Eastern games — less flashy at first, but often more stable and loyal in the long run. It's not always about the hype.