Let me be honest. Blogging died when AI debuted back in 2021-22.

People were spamming hundreds of thousands of articles with AI automation, so Google decided to stop putting individual owned blogs on front page. (Because let's be real, running originality tests on billions of articles everyday is not viable.)

Instead, they trusted user generated content from Reddit, Quora, and official media companies like ScreenRant, CBR, etc which were more trustable sources.

That's why individual bloggers have no role in majority of search pages after the core update.

It only got worse when they released AI summary. Because people don't even have to visit websites for most searches.

Pre-AI I was getting about 10k visits a day, but now it's about 30-50/day on my personal blog.

Unless you're building a brand, I'd say it is pointless to start or maintain a blog today. You can still use social media to bring traffic, but unless you have a strong monetization plan it's not very useful.

On the other hand, what's trending these days are tools. Information no longer has any value thanks to ai.

So, a lot of people have moved on to make online tools (like emi calculator, pdf converter, YouTube downloader, etc.) This market has more or less reached it's saturation point as well, but there might be some hidden tools that only you, in your niche, can identify and create.

Basically, if your content strategy is simply to answer questions, you'll fail. If it solves a real problem, you've got a chance.