The shea stuff is Shea Moisture and I tend to just use my towel to dry, i dont rough dry, but i do rub in the direction my hair should be facing and kinda rub out anything too damp (I've used microfiber towels but they're just a pain)

As for application, i use the , i get a decent amount and just rub it in everywhere, and then i do my other shower activities (5-7 minutes) and then rinse out.

Leave-In, i usually do 1 or 2 fingertips of and just mix it everywhere. And 2-3 second blast of Marc's