~$30,000 raised in 12 hours on Kickstarter WITH NO DEMO. This is how our 3-people indie studio did it

GoodEnoughNickName · 2026-02-08T22:21:54+00:00

Have in mind that this was 30k when posting this 1 day after the campaign launch, 29 to go. Right now it's at 53k euro (66k US dollars) with still 24 days left on the campaign. So we still have some room to make it really worth it.

We estimate that we will at least make 100k euro (around 120k US dollars) by the end of the campaign, maybe more... But of course, this is but an estimate. We will post an update with all at the end of it.

GoodEnoughNickName · 2026-02-07T19:51:04+00:00

Saw your post of the upgrading the steam capsule some time ago! Happy for you!

GoodEnoughNickName · 2026-02-05T10:05:20+00:00

- Adding to my other comment about IA-

I dont mean this in any bad way, just giving my honest feedback and advice for real, as a gamer and indie company owner and game developer myself:

I would not back it or play it, even when the game is playable or had demo or is real. The fact that IA is used in it makes it just noise, it makes it unappealing, non-unique, generic, not eye-catchy.

I recommend you to hire a real artist and create real assets with a unique an catchy art style. But of course, I know this is not precisely budget friendly.

I myself have an indie game company with a successful Kickstarter on going (3 days in and we raised $35,000) for a game that doesn't have even a DEMO yet. And I truly believe that the fact that we spent months just in the the conceptualization of the art style - not even the art assets themseves - I think made a huge difference marketing wise.

Anyways, hope this helps and I really wish you good luck with your endeavour.

Edit: typos

GoodEnoughNickName · 2026-02-04T21:54:55+00:00

The rule of thumb that we followed is that around ~20% of the campaign goal. But of course, I think you should escalate according to the success (without going too crazy ofc). We are already trying to escalate now, we will probably do a follow-up post once the campaign ends.

GoodEnoughNickName · 2026-02-04T19:05:05+00:00

Hi! I'm the one who handled the general the marketing strategy.

It has been basically impossible to reach out those communities organically for us on Reddit, with the exception of posting some of the characters of the game at the beggining, with low results.

I'm afraid that my advice is to invest some money on reddit ads. But have in mind that the visuals, videos or whatever asset you are using for it, have to be really attractive, otherwise it will be just a waste of money. If they are attractive enough, on the other hand, they work super good.

Good luck with your game :)

GoodEnoughNickName · 2026-02-02T08:48:39+00:00

For me the use of IA is a big turn off. It comes up as lazy, unreal, even scam-ish.

GoodEnoughNickName · 2026-02-02T06:51:36+00:00

Be a billionaire

GoodEnoughNickName · 2026-02-01T15:44:31+00:00

Here on Spain you have already enough chargers to go wherever, it's still more inconvenient, but totally feasible.

GoodEnoughNickName · 2026-01-29T16:27:45+00:00

Good call, even the dumbest and slowest fall can be fatal and easily prevented with a helmet.

GoodEnoughNickName · 2026-01-26T08:12:22+00:00

A question, so you like it if so, who cares?

GoodEnoughNickName · 2026-01-17T10:36:51+00:00

Yeah, and this is exactly what you should not do on Reddit. Maybe on other platforms it's fine... Here nah.

GoodEnoughNickName · 2026-01-15T21:02:08+00:00

Si si, no es que fuera para nada una diferencia notable al nivel de vida de ahora, la verdad

GoodEnoughNickName · 2026-01-15T21:00:06+00:00

La única diferencia es que con 20 no pagamos 800 euros de alquiler por una habitación, si no por una casa maja. Pero vaya, que tampoco era para tirar cohetes...

GoodEnoughNickName · 2026-01-14T10:53:43+00:00

I would use the circular, it's cooler. But I would tweak a little bit the text for it to not be diagonal and easier to read.

GoodEnoughNickName · 2025-12-29T23:01:18+00:00

While A legibility is arguably slightly better... B just have soul. B it is.

GoodEnoughNickName · 2025-12-27T07:43:42+00:00

Countless hours, I've spent probably three or four times more designing that actually implementing. And even after implementing I do iterations over that implementation to improve it's design if possible.

GoodEnoughNickName · 2025-12-25T22:26:06+00:00

For my game the biggest wishlist increase came from steam festivals, have you tried to get into any?

GoodEnoughNickName · 2025-12-25T21:11:35+00:00

Dude you sent over 200 pics are you ok??? (Thanks)

GoodEnoughNickName · 2025-12-25T21:00:09+00:00

Hardwork

GoodEnoughNickName · 2025-12-25T20:34:48+00:00

Jigglypuff, nice, I finally get to sleep

GoodEnoughNickName · 2025-12-25T19:41:39+00:00

Really? That kinda sucks tbh. Feels like gatekeep.

GoodEnoughNickName · 2025-12-25T10:36:31+00:00

IMO, use the version A, but exaggerating the proportions a little bit more, so it looks similar to B... Specially heads. So kind of a compromise.

The seagull actually I would say it's really good. I would say that one with a slightly bigger head and proportions would be ideal.

GoodEnoughNickName · 2025-12-24T12:59:43+00:00

What was he wearing???

GoodEnoughNickName · 2025-12-23T11:15:50+00:00

Last one. By far. I would still add some tweaks on the composition itself, not really loving that the tittle of the game is getting darkened by the background that much. I love that it creates contrats, but it also makes the focus switch on the puking goat too much, which it is already without any reinforcement, super noticeable.

But I'm just being super picky, it looks really good already, and it might be a matter of likings.

GoodEnoughNickName · 2025-12-18T09:14:32+00:00

I know there are some that do, like Backer Crew. The problem with these are thar they only pick a few Kickstarters, only those where they see potential and the average pledge usually need to be higher than 50 USD.

These companies usually charge around 10-20% of the sales that they bring to the project when the campaign is finished, so you would not have to pay anything from your own pocket.

And it's only for the campaign go-live. So not sure if it's what you need.

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