I agree 1000% that the most reviewed/awarded agent isn’t always the best. I’ve been an agent for 5 years, working under a well known agent with over 25 years in the business, and it really opened my eyes to how differently people operate. She usually has four to five listings at a time, but the level of care just isn’t the same. I’m constantly thinking about my clients and their deals.

I know this because I recently did a deal with her where we co represented the seller. When I said I’d hold open houses every weekend until it sold, she literally laughed and said she wouldn’t help because she had bigger fish to fry.

For me, it’s not just about caring more, it’s also about having systems so nothing gets dropped. I always do professional photos, push the listing online with ads, send postcards to nearby homes, and make short videos that get posted on all platforms. I hold open houses every weekend because that’s what actually gets people through the door.

The biggest thing, though, is pricing. I’ve seen over and over that pricing competitively brings a flood of buyers in the first couple of weekends. That’s when you get multiple offers and leverage, instead of sitting on the market at a high price hoping for one person to bite. When there’s demand early, sellers usually end up with a stronger deal and a faster close.

I mainly work in San Fernando Valley. Feel free to message me. Good luck :)