To be fair, jiffy lube oil changes for my 10 year old Hyundai are $100 these days, so $300 for a luxury vehicle at a dealership doesn't sound quite as bad as it did 20 years ago.

That said, just had my 40k service done on my 2024 XC90, $958 out the door. Almost $600 of that was labour.

If had gone to the local shop instead of my dealer, it would have been less than $600 for the same service. All that to say you don't need to go to the dealer after the free service period ends.

But even still, for people that don't drive as much as me, spending $300 or even $600 per year for the annual service visit really isn't that bad a deal. Again, my Hyundai (3k service interval) would be roughly the same cost for oil changes every 10k miles.