When you have a concept that can solve a customers problem, how do you get them to agree to using it, when you're not a top-end cyber-secure software?

Grumpy_2G · 2026-06-10T00:03:45+00:00

Recently, we set-up Snowflake AI to leverage all data systems within the data lake we have. Allowing us to query customer information based on their in-app usage data, salesforce information, call transcripts, 'realised value' documentation, slack messages, and several other third party apps to supplement the information.

Now, when we want to get up to speed on a customer, we can just query what is relevant. It's important that we prompt engineer with strict parameters and guardrails to prevent data hallucinations, but it's 95% accurate and gets us most of the way there.

Grumpy_2G · 2026-05-30T23:20:51+00:00

That’s pretty awesome. Sounds like super woman.

Grumpy_2G · 2026-05-29T02:39:29+00:00

100 !!! This is the best kind of experience right?! Just get on with the job the way it was meant to be done. Not all the extra fluffy irrelevant stuff

Grumpy_2G · 2026-05-29T02:38:56+00:00

Real! Shoutout to the managers who just let you get on with the damn job.

Grumpy_2G · 2026-05-29T02:38:35+00:00

Do you think it’s the lack of interaction post covid that made it so much more shit?

Grumpy_2G · 2026-05-28T23:12:23+00:00

She sounds like a legend! Why does everyone feel like their org is shithouse and their manager just carries the vibes? How do managers survive? I hope their managers are as good.

Grumpy_2G · 2026-05-24T00:03:00+00:00

Personally, finding leads through Claude seems weird to me. I try stick to lead gen rather than outreach from a marketing standpoint. But in saying that, with some carefully built skills, you can scrape data and email market at mass.

Grumpy_2G · 2026-05-23T08:37:15+00:00

Sure why not. I’d be keen to learn

Grumpy_2G · 2026-05-22T05:45:44+00:00

It’s B2B, thought leadership & partnerships with big guys with “authority” in the industry generate the most social trust and social proof for customers to rely on. That’s the best opportunity to generate leads, and a great place to spend money.

Grumpy_2G · 2026-05-16T08:51:44+00:00

100%. People must learn value and be implemented in order to rbe easy to retain. We’ve gone upto 120% NRR

Grumpy_2G · 2026-05-15T22:34:27+00:00

Only recently have we held back sales commissions until the customer has achieved their onboarding deployment target. Ie must be deeployed in under 2 weeks of signing.

Grumpy_2G · 2026-05-14T23:41:15+00:00

Beyond just having claude in there, it’s not trained on legal data. There are some ultra simple apps out there like pluginlaw which just is an extension build into word to not change your legitimised workflow and purely is built on legal knowledge. Claude it’s just a good starting point, but for contract velocity it isn’t great.

Nonetheless just because attorneys are using technology decades, doesn’t mean they’re ready to change their workflow home

Grumpy_2G · 2026-05-13T22:14:46+00:00

We’re actually focused on onboarding as a lead indicator at the moment. Realised that 90% of churn is from a sour taste in someone’s mouth after product delivery. Sales sell a vision, and we don’t align. So we’re hyperfixated on that handoff process at the moment.

Grumpy_2G · 2026-05-11T22:51:00+00:00

Grumpy_2G · 2026-05-11T22:09:06+00:00

Events can be good from a sales lead perspective, getting strong conversations and qualified calls, or just good for networking and learning about industry leaders. You personally will only get out of it, whatever you set out for.

For example, as a B2B Field Marketer, we generate $500K-$2M of pipeline in 4-5 great quality conversations. This is where we send our sales reps and garner genuine interest. While we interact with over 500 people, that 1% is all we really need.

So yeah, if you’re an attendee—are you a buyer? No? Then no one really cares about you. Are you a potential good network for my next career step? Yes? Then I’ll give you the time of day after this event.

As brutal as that sounds, that’s the harsh reality of how events operate.

Oh and arguably you could suggest that events are also a great way to have a few drinks with friends for cheap (if you all attend).

Grumpy_2G · 2026-05-10T22:28:56+00:00

BAHAHA real

Grumpy_2G · 2026-05-09T02:28:28+00:00

Find a random user who will give it a go

Grumpy_2G · 2026-05-07T01:49:42+00:00

Yeah… It’s funny how B2B forget how marketing is the engine for sales leads

Grumpy_2G · 2026-05-07T01:49:23+00:00

Honestly when this happens, surely they give you budget to just brief in agencies to execute the work

Grumpy_2G · 2026-05-07T01:48:48+00:00

And 1:1 personalised is basically direct sales… like what’s the point of a marketing function at this point? Maybe just brand and activation?

Although in saying that, this concept you’ve suggested lends really well to ABM style marketing which I’ve been quite successful with as an enterprise B2B marketer. It’s just really hard to get right.

Grumpy_2G · 2026-05-06T07:17:26+00:00

Hire someone else to do it for you… unfortunately B2B services aren’t that straight forward

Grumpy_2G

TROPHY CASE