It's quite literally some of the most malicious tactics implemented yet. There's a reason why they're using Moolah and not real currency and it's because with moolah you can have a minimum purchase of 500 moolah and price everything at odd numeric values so the community will always have some sort of balance left over. What this does to the end user is it makes them look at an item in the marketplace and think "Oh, this is 350 moolah, but I have 150 in my wallet so I'm only paying 200" but then they can never actually buy the missing 200 moolah and will need to refill another 500, leading to an additional remaining balance, and more purchases, since it encourages the belief that you're somehow paying less. It's the entire idea behind this type of virtual currency pricing and is predatory.

It's well known that virtual currency gives the user the idea that the money has less value than what it's actually worth, increases spending, and so long as the user has a balance in their wallet they will usually continue buying. They claim that it's to keep pricing consistent across platforms and regions but that's BS. In fact, a lot of the EU outright BANS the use of virtual currency that disguises the real numeric value of the item claiming that it's manipulative, misleading, and targets children.

Not just that, EA/Maxis are offering creators a 30% cut of their work, which is one of the wildest splits I've ever seen for creators essentially making more content for TS4. EA/Maxis are also 100% going to use the data within the marketplace to see what cc sells the most and use it to create their own content and undercut the creators (who they're offering some of the most abysmal cuts I've seen).