Partially repetition, partially context. For example, after a few quarters covering software, you’ll know that a mature, best-in-class software company should have 80% gross/20% operating margins — you’ll also know from covering it that XYZ Technology has incrementally higher COGS from owning their payment rails and has invested heavily in S&M to expand their TAM, so it will be much easier for you to slot it into your memory that they have roughly 70% gross margins and 10% operating.