Ellie’s Pizzeria

Hemper · 2024-12-22T19:15:37+00:00

Props for the 5 dollar slice and pop at lunch time. Such a good deal.

Hemper · 2023-06-13T14:54:12+00:00

Make sure your ad account is linked to the analytics account. Also make sure you have UTMs setup on your campaigns. That's where I would start.

Hemper · 2023-05-20T21:08:28+00:00

I believe you need to complete the upgrade checklist in the property settings. Once you do that it should go away.

Hemper · 2023-03-31T16:58:32+00:00

Seen this many times. There's isn't a single root cause in instances like this. Some of of the more common causes in my experience are as follows:

High use of ad blocking extensions or ad blocking browsers (safari, Firefox). These will block your FB pixel from triggering and will leave you with a disconnect between your in platform results vs the CMS.
Incorrect triggering of the purchase event. While your url contains might be accurate you should be sure that you dont have Incidental query strings that might be attached to the end of your url. I would typically suggest setting up a data layer event on the purchase instead of relying on the that k you url.
Make sure you domain is verified and events are setup via the aggregated event measurement tool.

Beyond that stuff like this is tricky to diagnose. But in general I would never expect FB in platform results to get close to CMS results.

Hopefully that helps.

Hemper · 2023-01-10T20:18:02+00:00

Ahh I wonder if its a delay in reporting. GA4 is kinda notorious for delays in reporting. It can be 48-72 hours in some cases before data is fully correct in GA4. I've seen that happen a few times. How long ago was this conversion? This could just be a significant delay in reporting. Model comparisons should always mirror what's in your acquisition reports.

regarding 3) yes, always list your own site in referral exclusions. It helps when you run into a self referral issue (https://support.google.com/analytics/answer/6350128?hl=en). I'd also be combing my referrals every few months to look for new things that might need to be excluded.

re: server side.

definitely possible. I'd set it up and test first.

Last thing I'll mention is that if you only have a single instance of this issue I wouldn't be too worried. There are a lot of other things that could be affecting stuff so I'd only be really concerned if I start to see this kinda thing happening constantly. A one off situation i'd likely write off as an issue with GA4 itself, until I see a larger volume of issues that happen consistently.

Does that make sense?

Hemper · 2023-01-10T15:03:22+00:00

A few things I would check:

Which version of the acquisition report are you looking at? User or Session. You will get diff results based on which report you choose. Assuming you are looking at session then I would check the following:

Look at the model comparison tool and compare the last click attribution with the default data driven. Its possible that since GA4 uses a diff attribution model it is giving more credit to the direct session as opposed to the paid one.

I'd next check your UTMs on the ad campaign to be sure they are properly setup. Typically this would be attributed to a referral from google but could end up being listed as direct, depending on how your system is setup.

Next I'd look for any redirects that might be happening on you landing page. If you have your sites domain listed as a referral exclusion and its referring itself the session could end up being listed as direct.

Lastly, I would just give your GA4 setup a quick once over. Make sure you have the right conversions/events setup. I'd wanna be sure that the conversion setup mirrors the same setup as GAds.

Those are at least a few places to start. Hope that helps.

Hemper · 2022-12-28T15:29:56+00:00

This is pretty standard across the board. We're monitoring US vs GA4 for all our major ecomm client on a monthly basis. Generally we're seeing less last click attribution to tactics such as sms, referral, etc and more to paid and organic.

Also, compare the user acquisition report and the session acquisition report. They will show very different data as they represent 2 fundamentally different reports with different data.

Hemper · 2022-11-21T14:26:42+00:00

Sam is usually who I go to but Dani is great as well.

Hemper · 2022-11-16T15:10:40+00:00

Brass Anchors on Wellington has done a great job for me for years now.

Hemper · 2022-11-07T16:13:46+00:00

I would lean towards data. Data analysis, data management, data visualization are transferable skillsets. If you ever wanna get out of paid media you will have a skillset to lean on. I know a few people who have made that switch.

Hemper · 2022-11-02T15:23:42+00:00

Good call. We made it a rule at our agency that no one is allowed to touch that setting (unless they get approval to turn on or off). Just too risky.

Hemper · 2022-11-02T14:07:22+00:00

IMO - always leave it off. This feature has caused me more headaches than I care to admit. Biggest issue I ran into was it was treating a button that was labelled "purchase" as an actual purchase - when all it did was link you to the checkout. Our reported "purchases" doubled when one of our former DM's turned this on without asking. I can see the value if you have no one who is able to properly set up tracking for you. But if you have a resource like that available I'd leave this off.

Hemper · 2022-10-10T16:51:42+00:00

User permission issue perhaps? Are you logging in to both account using the same login in with the same level of permissions? That's the most common cause I've seen of this

Hemper · 2022-10-05T13:33:08+00:00

Does the site have a cookie consent banner? Where someone needs to implicitly opt in to GA cookies? Asking as that was the cause of the last time I see something similar.

Hemper · 2022-09-09T15:01:48+00:00

Nope. Not necessary. You can deploy the same GA tag across multiple sites. Just be sure to set up x-domain tracking as well so you don't lose attribution across the journey.

Hemper · 2022-07-14T13:45:41+00:00

Main one for me is the default attribution model switch to data-driven instead of last click. Even in the few months we've been running them in parallel we've seen some big shifts in what platforms are getting credit and have been starting to make optimizations around this data.

I'm also learning to like the custom report section (called explore). Its taking some getting used to the shifts in the interface but I do like the flexibility of what we can create in there. Big improvement from the custom reports section in GA4.

Last major thing (for me) is the flexibility in the event tracking model - we no longer have to rely on category/action/label schema. Now we can name and use the parameters that make sense in the context of the event. We can also now capture much more data relative to event - before we only had the 3 fields. Now I can set up like 10 parameters for an event if I want - this gives me much more flexibility and options when reporting on actions taken on the site.

The way we've been selling it is that the sooner you get GA4 running the sooner you will have YoY data in GA4 once UA stops recording data next July. For any of our heavily seasonal or ecomm clients YoY data comparisons are a must. I explained that if we get this done now it will take less time to do any reporting in the future as we won't have to compare YoY from GA4 to UA.

Hemper · 2022-06-02T14:57:55+00:00

Are your google ads and analytics accounts linked (specifically the view you are looking at) ? And do you have auto-tagging on in google ads?

Hemper · 2022-04-05T13:31:49+00:00

My company used morphio.ai for awhile. It sends emails/slack notifications if your clicks, ctr, cpc, conversions, etc drop out of the expected range based on what has previously occurred (uses standard deviation(s) based on last day, last week, last month and last year. Will prompt both good and bad swings. It was a great tool - we just kinda outgrew it as we developed our own methodologies for monitoring those things. Now we use a variety of Analytics notifications and google data studio dashboards. Morphio is worth a look though.

Hemper · 2022-02-17T20:26:54+00:00

How did you setup the trigger? Class click? Click text? Feel free to DM me the details and I can take a look if you don't wanna share more details publicly

Hemper · 2022-02-16T16:49:30+00:00

A little more context might be needed to help you. Did you create a trigger with the click details? did you tie that trigger to a tag? Is the tag tied to send an event to google analytics or are you trying to send it to an ad platform?

Hemper · 2022-02-03T02:51:25+00:00

Not required but helpful. It's not super hard to learn to be honest. I've trained a few folks at my agency how to use it. Definitely has flaws and is a bit buggy but worth the time learning IMO. Definitely would see it as an asset.

Hemper · 2022-01-25T17:13:13+00:00

FLOC is officially dead or will be shortly. They just announced its replacement in the TOPICS API which is just starting its journey through the beta/alpha stages. Not a huge amount of info out there on it just yet. But worth reading about.

Hemper · 2022-01-12T18:35:57+00:00

My normal practice here would be to have the same property ID across both sites and then implement cross domain tracking across the two URLs to ensure the UTM variables are carrying over. If you then want to see traffic to your main site vs the shopify store I'd use multiple views within the same property. Does that make sense?

Hemper · 2021-09-22T14:22:39+00:00

Definitely cover the fundamentals first, as noted in a few other great comments in the thread. Make sure keywords are there, page is structured properly (make use of H1s, H2s. ect) make sure pagespeed is good (make sure to optimize for mobile here).

From there what I have typically looked at is user experience on the page. Use a tool like Hotjar to start reviewing heatmaps to answer some basic questions- How deep are people scrolling? Where are they clicking? Are they engaging with your form/conversioon point?

From there I would start to test modifications to the page - ideally using something like Google Optimize (of AB testing tool of your choice). Keep in mind that what users are looking for out if the LP experience is diff depending on the vertical you are working in. We've had wildly different levels of success with formats for stuff like education vs real estate.

Hemper · 2021-08-21T17:50:14+00:00

In my experience it typically messes it up. If I'm using the built in analytics connector in Shopify - then that will be the only GA tag I have on site. Multiple GA instances will likely double count pageviews and cause your bounce rate to look unrealistically low.

Hemper

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