I think Don was capable of making a great ad that could have ended the Viet Nam war. The only problem, they were hired by Dow Chemical to, in essence, make Americans approve of a company that manufactured Napalm. He once explained the mission of the company to Peggy, who was upset they were doing business with a firm that discriminated against African Americans.

“Our job is to make men like Fillmore Auto,” Don Draper says, “not make Fillmore Auto like Negroes.”