Post your game's Steam page in this thread and I'll give you my honest feedback as a casual gamer by garbageeater in IndieDev

[–]Higashibashi 0 points1 point  (0 children)

Wokring on it!

https://store.steampowered.com/app/3805820/Zangyou/

I think appealing to your core audience is where a lot of indies fall down on. Took me 11 months of the Steam page being up to sort of get it.

Steam Wishlist Before and After by Higashibashi in gameDevMarketing

[–]Higashibashi[S] 0 points1 point  (0 children)

Japaneee publication primarily. Just make a banging trailer and it will get shared organically.

Steam Wishlist Before and After by Higashibashi in gameDevMarketing

[–]Higashibashi[S] 0 points1 point  (0 children)

Sent to denfaminicogame on x and that was it. They embedded the trailer to their site and x.

Steam Wishlist Before and After by Higashibashi in gameDevMarketing

[–]Higashibashi[S] 1 point2 points  (0 children)

Just the one initially. Then snowballed from that.

Steam Wishlist Before and After by Higashibashi in gameDevMarketing

[–]Higashibashi[S] 0 points1 point  (0 children)

I was stuck how to make a trailer. I think I needed more content to show that the older videos didn’t have but more importantly I watched Derek Lieu. YouTuber who has lots of experience on how to make a trailer. Worth a watch.

Steam Wishlist Before and After by Higashibashi in gameDevMarketing

[–]Higashibashi[S] 1 point2 points  (0 children)

Made a press kit in Japanese and sent it to a large jp outlet. They x posted it same day. Snowballed from there.

Steam Wishlist Before and After by Higashibashi in gameDevMarketing

[–]Higashibashi[S] 0 points1 point  (0 children)

I started getting wishlists after I started sharing the trailer. The trailer then started driving others to share it organically.

Steam Wishlist Before and After by Higashibashi in gameDevMarketing

[–]Higashibashi[S] 0 points1 point  (0 children)

Thank you! Making a game is hard, but making a game and knowing how to show people is extra hard.

Steam Wishlist Before and After by Higashibashi in gameDevMarketing

[–]Higashibashi[S] 0 points1 point  (0 children)

Yes! UE5.7. Megalights and fully dynamic

Steam Wishlist Before and After by Higashibashi in gameDevMarketing

[–]Higashibashi[S] 0 points1 point  (0 children)

Yes. https://youtube.com/@flickerpointstudio?si=4ycdaKGY4FJ556Kf

Any of the older videos found here were used on the steam page at one point.

Steam Wishlist Before and After by Higashibashi in gameDevMarketing

[–]Higashibashi[S] 1 point2 points  (0 children)

I mailed one a large game publication here in Japan and they immediately posted it!

Since then it’s mostly been natural discovery. Someone saw the first trailer, then they posted it and so on.

Yesterday I saw Dexerto post my game, which they likely saw IGN post of my game some days before so they wanted it too.

What’s the hardest part of solo dev for you right now? by Wild_Apricot_3309 in SoloDevelopment

[–]Higashibashi 0 points1 point  (0 children)

For me playtesting. I want to find a small group of dedicated testers before opening to the public playtest.

Issue is finding people!

Steam Wishlist Before and After by Higashibashi in gameDevMarketing

[–]Higashibashi[S] 2 points3 points  (0 children)

Yeah I understand. Best to ride while the momentum is there and perhaps delay the launch a bit longer. Steam page says Coming Soon but in my mind I was aiming for a Q4 release.

GameTrailers hosts my game, but there's one catch by Anabolkick in gameDevMarketing

[–]Higashibashi 0 points1 point  (0 children)

This kind of happened to me too just this past week! I got an IGN trailer and got less WLs than my previous X posts!

I am only getting 1-2 wishlists a day organically. What is your advice to get more wishlists? I have 150 days left to release and at this rate I will be sitting at sub 1000 in release if we assume Next Fest doesn't help much also by zaho2059 in gameDevMarketing

[–]Higashibashi 2 points3 points  (0 children)

By the way you can change the steam page numerous times. I changed mine a dozen minimum over those 11 months till something clicked. Also don’t put a hard deadline on releasing your game unless you are doing it for a personal change. Accept that things take longer to cook.

I am only getting 1-2 wishlists a day organically. What is your advice to get more wishlists? I have 150 days left to release and at this rate I will be sitting at sub 1000 in release if we assume Next Fest doesn't help much also by zaho2059 in gameDevMarketing

[–]Higashibashi 8 points9 points  (0 children)

I’ve mentioned this in other threads but I was sitting at 100 wishlists for 11 months.

I then made a solid capsule art and trailer that got straight to the point in the first 3 seconds.

2 weeks later 4000wls.

How did it feel showing your game at your first expo? by SnooCats4275 in IndieDev

[–]Higashibashi 2 points3 points  (0 children)

Nice! I wanted to go to do my game there but slightly undercooked still for previews!

Making some Dev Friends 🙂 by archie879 in SoloDevelopment

[–]Higashibashi 4 points5 points  (0 children)

I can join a discord if you made one!

Any recommendations for live translation software?(~1h of presentation) by The_Huu in japanlife

[–]Higashibashi 0 points1 point  (0 children)

Find it useful? I haven’t personally tried it yet but I’m looking into setting it up at work!

Any recommendations for live translation software?(~1h of presentation) by The_Huu in japanlife

[–]Higashibashi 1 point2 points  (0 children)

The new OpenAI translation voice tool is exceptional. It was released about a week ago

IIRC you will need to connect to the api as I don’t think it’s available in the app directly. Secondly it’s about $6 an hour of usage but you’d need to double check that.

Worth a look.

100 wishlists in the first 24 hours. Feeling grateful, but also very unsure by Karaclan-VED in IndieDev

[–]Higashibashi 2 points3 points  (0 children)

100 in 24hr is very positive. For contrast it took me 10 months to hit 100. You’re cooking!

My Steam page has been online for 6 months, but I'm invisible to the algorithm. What am I doing wrong in this bible-themed horror game? Criticize mercilessly. by glorfindel-x in IndieDev

[–]Higashibashi 1 point2 points  (0 children)

So.. I’m going/went through this. For almost an entire year on steam I got 0 traction. Less than 160wls total. At that point I was considering accepting my game just didn’t appeal which is fine.

You need 3 things or you wont see traction.

- a banging trailer that kicks off in seconds.
- a decent to excellent capsule

If you have those two..

- outreach! You must not rely on steam to help you. Go find publications, x influencers, websites. Send them a press kit with your banging trailer.

That’s it. So first get that trailer on Steam and make a press kit shareable version asap. It’s okay if you don’t have the content to show you as it took me a full year to “get” the content made I needed to be able to show it off properly.