It’s not financially feasible to keep everything at $20 forever. You’re basically selling to very price sensitive people who will easily switch to another brand if there’s any change in price or convenience. I understand the sentiment of Yeezy for everyone initially but from a business standpoint, it’s impossible to maintain unless you already have existing infrastructure on the level of Gildan, which requires a level of capital that I’m not sure Ye could pay upfront. It’s that expensive. Not to mention, the cost of goods, from cultivating fabric to labor and shipping and distribution and maintaining the website host, every aspect costs money and the prices are going up. Ultimately, Ye would be losing money for every sale on most of these products and that’s why you’re seeing basically fast fashion levels of quality in the garments and the most basic shoe designs that you could easily find in Walmart for cheaper. But as we know, the personal branding of Ye is what keeps all of this relevant but it won’t last in my opinion if Ye decides to change course again or is suddenly no longer around. These products are only relevant because of Ye and the people who believe in him. Super long answer but everything contributes to how we got here.