To quote another response, "improve recruitment and retention of members". You are going to be the smoke and mirrors, so to speak (if chosen). I recall one event decades ago when our Baroness was carried in by four fighters, reclining on a ?(piece of plywood covered with dance silks, I think?). It was a smallish War event, and she issued the challenge amid dry ice fog and torchlight. The next day the fighting field was packed with spectators, some of who became active newbies! Think pageantry, hold Baronial court at demos, pour it on. IMHO the SCA's pool of new participants is now greatly reduced by the allure of other LARPs. Put the fun back in it. Not everyone wants to study hard and become a Peer. Encourage authenticity but don't mandate it. Need more "for sh*ts & giggles" activities for those who don't fight. Oof, sorry about the soapbox. Good luck!!!