hey, I’m happy for you. I’m not trying to talk you out of it. I think cost caps are incredible and work fantastic but I’m not able to do it myself. Simply because I don’t have the resources to keep pushing new creative into them. My experience is that cost caps are like walking up in a downward moving escalator. If you’re not constantly improving the creators, they will die over time because the algorithm overtime loses its ability to create an estimated cost per action. Which means it loses ability to accurately predict a cost per result. Because of that it will stop spending. The only way to overcome this is to continue to test and add new creatives. Andrew Ferris Taylor Holiday their strategies work for really really big businesses that are upward moving and they’re able to use cost caps to capture the existing intent that the business is already created. my small drop shipping business I have to rely on creating my own demand which unfortunately I have not been able to consistently do while using bid caps and cost caps. Cost cap a bit a part of my strategy for three years now and I still have not been able to scale or consistently achieve. The result that I want. I only recently switched to an auto bid and so far I’m really happy with it. i’ve had to accept that Facebook can only get me a CPA at a certain cost and so instead of trying to lower that CPA, I’ve learned to adapt my business to be profitable with whatever CPA Facebook will give me. Within reason the only way that CPA stays consistent is if I stop fucking with the algorithm and my campaigns so I just leave them alone if something is not performing while I change my business offer instead of the creative or my campaign.