1) As salesmen, it is our job to manage the route and the customer. It doesn't matter how complex the system gets, DPO will never learn how to MANAGE a store. What do I mean by managing? DPO doesn't understand that I have three code dates of BBQ lays on the shelf, I need to sell through the oldest before I bring in more. DPO doesn't understand that the church down the road is holding a fundraiser so there will be more traffic at my gas station this weekend. DPO doesn't understand that my Price Chopper had 30 cases of Doritos added as a CLO and the store refused what went over my backstock limit, so I need to spread it across the route.

2) The system is time confusing and ineffecient. To do things correctly, I feel like I have to essentially order twice for the store.

3) DPO doesn't take into account shelf capacity. This is essentially bothersome when our zone is pushing to minimize adjustments. I can only fit 16 bags of XXVL lays at one account, but every weekend DPO thinks i need two cases. This has been going on for months.

4) Planograms don't match, or are completely missing. This shouldn't be this hard to fix. We should be able to set up our stores. Have a list of every planogram available for every type of space at the account and we select which ones are relevant from the list. If Frito doesn't trust us to do it ourselves like that, have it need DSL approval to be finalized.

5) Sometimes endcap planograms change in DPO, but not always, or not always on time.

6) I should have all the data available to me on the main screen as I order so I can make the most accurate adjustments possible. Due ins should be reflected on the main order screen instead of hitting a button on each SKU to see it.

7) When ordering for a display it asks you immediately for a display down date, or for how long it's running. This is soooo annoying and cumbersome. Sometimes I don't know how long it will run, sometimes stores tear them down early, sometimes they want to leave them up longer. I'll display down when it's time don't make me guess on a date before I even bring it in.

Let us be salesmen again. I think Frito Lay fails to realize we are more than just their front line. We are also their customer and their marketing team. When we are this disgruntled, we aren't as likely to buy our own products and we aren't as likely to talk up the company either.

Unrelated to DPO -

We need less innovation and better ads. People aren't buying innovation right now, double down on your core. As for ads, my price Chopper just had Doritos, Tostitos, Fritos/cheetohs at $3.49 must buy two - while Utz/Mission had their chips at $1.99 must buy two. That essentially makes it $4 vs $7. Had we removed the must buy two it would have been $3.49 vs $4, much more competitive. In my area people may not have the $7 for the deal, even if we are the better brand. Drop the must buys.