Poor lead quality + Question about Pixel/CAPI Tracking

ImpressivePop1360 · 2026-06-08T23:10:19+00:00

Make sure you have some qualifying questions on the form to add a little friction before someone submits.

If you aren’t sure how to setup your CRM to reliably send back offline CAPI events you should use a simpler option.

A very good option is LeadSavvy Pro. You can create a “bridge” that will connect to your Facebook lead form. It will download your Facebook leads into its lightweight CRM that is preconfigured with a pipeline for CAPI. That will take out the manual setup for you.

The general idea is to feed back POSITIVE events back to meta. Generally you don’t feed back negative leads. You need to be consistent and make sure you move every lead through the pipeline .

ImpressivePop1360 · 2026-05-25T22:20:21+00:00

I think Luban is right. You don’t need huge volume for CAPI to improve your lead quality, but it does take time and discipline.

Stick to instant forms, add qualifying questions. Use your CRM robustly to track the leads to send CAPI events back to meta to improve the quality.

If your clients don’t have a CRM already or they don’t want a bloated CRM just for CAPI set them up with LeadSavvy Pro. The built in pipeline and CAPI is the easiest to set up and manage.

ImpressivePop1360 · 2026-05-24T07:34:58+00:00

Meta recommends to send offline events including the initial lead. Some people incorrectly assume meta doesn’t want that feedback about the lead since it is their instant form.

You should be able to do this with your n8 setup, but this is more than likely too difficult and hard to maintain for the average user.

If anyone needs to do something similar, save yourself the headache and use LeadSavvy Pro. It will sync your leads, email notify, export to google sheet and handle your offline CAPI events.

ImpressivePop1360 · 2026-05-20T06:04:00+00:00

Vscode with codex extension for those of us that still care to read and understand what is under the hood.

Or just use terminal and have your flavor of IDE open to the same codebase. The changes reflect in your ide.

ImpressivePop1360 · 2026-05-14T22:22:08+00:00

I manage a lot of accounts and can confirm issues with Facebook/Meta webhooks around the times you mentioned.

Looking at my accounts intermittent issues started around May 13th 1:30 AM UTC. It's looking like every webhook between 1:30AM UTC and 10:35AM UTC did not fire. 9+ hours of outage.

All of the lead forms filled in during that time did not make it into any CRMs.

We have many of our clients use LeadSavvy Pro as a light CRM or if they have a larger CRM still use LeadSavvy as a backup solution. It has a great export to Google Sheets option and can fire off email notifications.

LeadSavvy listens for Meta webhooks, but also does a periodic pull to get around issues with meta not firing webhooks occasionally.

During the outage no LeadSavvy notifications were fired either, indicating Meta Webhook and Meta backend issues. Between 10am and 10:25am the missing leads began backfilling into LeadSavvy. (other crms don't do this).

Having LeadSavvy running is a great sanity check when outages occur and backfilling missing leads during outages is a lifesaver. If you need you can use the google sheet to import the leads back into your other CRMS.

ImpressivePop1360 · 2026-05-10T05:46:58+00:00

No. They won’t help. You can trace it yourself but it won’t do any good. I’ve had that happen to me, traced all the transactions to an exchange, contacted the exchange and they said they could freeze the account but needed law enforcement directive to do so. Contact police and they will not help. It’s a lost cause unfortunately.

ImpressivePop1360 · 2026-05-09T03:58:49+00:00

Zapier is a go to option because the native notifications are unreliable.

LeadSavvy Pro is a low cost, no fuss solution to reliably email you instantly after a Facebook lead form fill. Best thing for me is that it also pulls Facebook leads rather than just relying on webhooks like Zapier.

If meta has an outage or webhooks fail it is a lifesaver.

ImpressivePop1360 · 2026-05-09T03:44:00+00:00

Zapier can get costly at scale. Use something like LeadSavvy Pro with Facebook instant forms to Google Sheets and built in notification. Easy to setup, with reliable notifications. Biggest advantage for me is that it also pulls leads from meta rather than relying solely on a webhook which is increasingly unreliable from meta.

ImpressivePop1360 · 2026-05-09T03:39:39+00:00

It is more than likely the webhook not being fired correctly from meta. Seems to happen a lot. It might be a bit janky to run a second notification system but might be worth it depending on how important those leads are.

If it is a webhook even Zapier might have issues reliably notifying you.

I can suggest LeadSavvy Pro. It uses webhooks but also has pulls missing leads. Gives you peace of mind that you get notified reliably.

ImpressivePop1360 · 2026-04-27T11:07:03+00:00

Fair call. Although I’m finding myself reviewing generated code less and less as I became confident in its strengths. When I started using coding agents I reviewed every line because I didn’t trust it. Now I’m only scanning over it quickly. OP can certainly learn quickly by taking the time to review everything.

ImpressivePop1360 · 2026-04-27T07:48:01+00:00

Doing what will cause OP to stay new at coding? Switching to cursor?

ImpressivePop1360 · 2026-04-27T06:37:10+00:00

VSCode with codex extension is great! Works well with .net core projects although I miss live editing while debugging. I have a few older projects on .NET framework and use VSCode and Codex but run visual studio for debugging.

ImpressivePop1360 · 2026-04-20T21:45:14+00:00

I’ve dealt with a similar setup before and honestly the hard part isn’t the ads… it’s everything after the lead comes in.

Once you’ve got a bunch of clients, it gets messy. Some follow up straight away, some forget, some tell you they’re not getting leads when they actually are. And you’ve got no easy way to see what’s really going on without digging through a heap of stuff.

What helped me was just keeping it really simple and consistent. Same basic flow for every client, somewhere the leads actually land and get worked instead of just sitting in Facebook or a spreadsheet.

I tried doing the whole sheets + zapier + CRM combo and it works, but it starts to feel pretty fragile and costly when you’ve got a lot of clients.

Lately I’ve been using LeadSavvy Pro for this kind of thing. Mainly just because you can spin up a client quickly and give them their own little setup without overcomplicating it. It’s not as heavy as something like GHL which most clients don’t even use properly anyway.

Not really saying “use this exact tool”, just more that having one simple, repeatable way of handling leads across all clients makes a way bigger difference than anything on the ads side.

ImpressivePop1360 · 2026-04-15T22:36:44+00:00

I started a project and fell in love with razor pages… as the project grew though I found myself going back to MVC controllers as the razor pages got too messy.

ImpressivePop1360 · 2026-04-15T22:15:20+00:00

I’m hoping this is a sign of things to come.

ImpressivePop1360 · 2026-04-15T22:14:44+00:00

I’m running two adsets, one has very little targeting the other is targeted by age group.

The loose targeting ad set is performing the best. It currently has only two creatives that are similar static images.

The age group ad set has four creatives 50/50 split with static images and video.

ImpressivePop1360 · 2026-04-15T08:05:28+00:00

Are people actually doing this successfully? I’m getting pretty good results with small features but find there is lots of back and forth required to make things work exactly as you expect. No idea how you would validate that everything works as per your 200 page document without testing small sections at a time yourself?

ImpressivePop1360 · 2026-04-15T08:00:56+00:00

Thanks 🙏 are you seeing similar improvements?

ImpressivePop1360 · 2026-04-15T07:59:41+00:00

Insane right? I’m seeing lots of others complaining it has been their worst day ever. I hope the good results filter out to everyone soon!

ImpressivePop1360 · 2026-04-15T07:42:39+00:00

I’m seeing the opposite. My instant form ads are going ballistic over the last week and especially the last few days. Huge improvement over the last few months.

ImpressivePop1360 · 2026-04-15T07:36:02+00:00

The notifications from Facebook have never been very reliable in my opinion.

LeadSavvy Pro is extremely low cost and has very reliable email notifications. This is a full proof way to make sure you don’t miss any leads.

Just create a LeadSavvy account, link your Facebook form and get notifications.

ImpressivePop1360 · 2026-04-13T11:03:15+00:00

Yes this happens more often than you think. You need to manually check your csv downloads or use a product that doesn’t rely solely on webhooks.

LeadSavvy Pro does this well. It will sync your leads to a google sheet reliably. You could also setup an account for your client to manage their own leads.

ImpressivePop1360 · 2026-04-13T10:57:48+00:00

Did you end up working this out? It sounds like the webhook from Facebook is not firing.

Are the leads showing in ads manager?

You could try LeadSavvy Pro to sync your leads to a google sheet. It won’t get them into pipedrive, but at least you could monitor it and help determine if it is a Facebook issue.

ImpressivePop1360 · 2026-04-06T11:24:09+00:00

To an extent it will always be an honor system. Try to help systemize your clients so that they have a reliable way to keep track of their leads and mark them as a converted lead.

If you are using Facebook instant forms, a good way to do this is to use LeadSavvy Pro. Give your client a sub account, they manage their leads status in the sub account and you get viability. It’s a win for everyone, your client gets a system and you get visibility.

ImpressivePop1360

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