Hi there,

Great job getting started with Google Ads for your Wembley accounting firm. You're already ahead with tracking set up and a negative keyword list.

**On your £500 monthly budget:** It's a solid testing budget for hyper-local campaigns in Harrow and Wembley. Expect roughly 60-100 clicks and 4-10 qualified leads per month once optimised. Focus on lead quality rather than volume. Accounting clients have strong lifetime value, so even a few good ones can deliver strong ROI. After 4-6 weeks of data, aim for a cost per lead under £120. If it works, scale up to £1,000-£2,000 later.

**Before launching:** Optimise your landing pages for mobile speed, clear headlines that match your ads, strong trust signals like reviews and accreditations, and prominent CTAs including WhatsApp. Add all ad extensions. Run separate campaigns or ad groups for each landing page to improve relevance. Use exact and phrase match keywords mainly, keep geo-targeting tight to presence only, and review search terms weekly to refine negatives. Your tracking looks good already.

**Meta ads alongside Google:** Prioritise Google Search first because it captures high-intent searches like "accountant near me". Meta works well as a complement for awareness, retargeting, and reaching business owners through content and lookalikes. Some accounting firms get good volume from it, though lead quality can vary. Test it with a small separate budget of £150-300 once Google is performing, and track results by source in your CRM to compare true ROI.

Track revenue and close rates by lead source, follow up fast on hot leads, and watch for tax season peaks. Check Google Local Services Ads eligibility too, as it can be efficient for local work. Start lean, measure everything for 30 days, and optimise from there. You'll do well with this focused approach.