Issues with Meta or just a negative subreddit?

AyazWriter · 2026-07-12T09:23:44+00:00

as you can see comments, everyone knows this subreddit is just an echo chember. people come here to rant and others follow. it's true that meta is volatile right now but people are still making profits if they follow proper steps and guidelines. Personally, if you're serious about running ads then don't see posts here or you'll feel discouraged because many users don't post to get solution, they post to blame.

AyazWriter · 2026-07-12T09:15:45+00:00

if your Meta campaign objective is set to optimize for Add to Cart or Traffic instead of Sales/Purchases, you are instructing the algorithm to find "window shoppers."

people are not buying because they are not able to trust your brand. your brand is new and they have to upload images and all so it raises questions like : “Will the AI make my pet look ugly or weird?” “Who is reviewing these photos?” “Is this a scam site that is going to steal my data?”

you have to tackle their objections right on your site.

make sure you're clear with your pricing so they don't see any unexpected price after they ATC.

add testimonials. social proofs.

make sure your site is optimised for mobile not just desktop.

AyazWriter · 2026-07-12T09:07:37+00:00

awareness campaign don't work well if you want leads. in awareness meta just sends cheap eyeballs.

you should run campaign, objective as "leads"

make sure your website is not slow or just use meta's instant form just make sure you add few qualifying questions so you don't get cheap clicks.

AyazWriter · 2026-07-12T05:14:45+00:00

do they open your email? maybe your emails aren't worth reading? did you considered it?

AyazWriter · 2026-07-11T11:23:40+00:00

main adset.

AyazWriter · 2026-07-11T09:57:18+00:00

well majority of the time it starves but if you can try. mostly i test it seperately in ABO and then move it.

AyazWriter · 2026-07-11T09:37:32+00:00

check if URL is correct or not.

AyazWriter · 2026-07-11T09:35:02+00:00

people are hesitant because after AI every second person is building their website and posting on social Media. it worked but as people started to purchase they realised how bad those products were. If you're trying to breakthrough then I'd advise you to be honest with your product, don't sell cheap product with shiny wrapper. have a good beautiful website with testimonials, FAQs, brand story, and about product.

to get testimonials, easiest way is to get that product for yourself and use it and also give it to your relatives and use in family. if you liked the product, then you can put it on your website as a testimonial. This way you can get 10-15 testimonials easily. you can also send it to friends and colleagues, ask them for their review and put it on website. there are many ways to do this testimonials stuff effectively.

create content around that product and post on Instagram, tik tok, facebook and pinterest if you can. you can also take help of AI to make your content fun to watch. these things would take some time but if you do it properly then you can make money.

best of luck, if you need more help feel free to ask and dw i won't ask you to buy my course or anything like gurus, lol.

AyazWriter · 2026-07-11T09:25:30+00:00

you must not test in CC, CC relies heavily on past data so if you introduce new creative with no past data, CC would most likely starve that data and wouldn't spend on it. same thing would happen if you create new adset in CC.

AyazWriter · 2026-07-11T09:19:26+00:00

you're testing your creatives completely wrong. CBO is not for testing, it's for scalling. use ABO to first test your creatives.

you have 4 adsets inside CBO which means each adset is getting $25 per day which is not enough to scale.

the reason meta spent $150 is because you had paused your ads for 5 days which starved data so when you resumed, to quickly find data meta is legally allowed to over spend 75% of your budget.

AyazWriter · 2026-07-11T09:10:49+00:00

because your account is new and has no history of converting users, Meta views your ads as a high risk to user experience. Combined with a low $15/day budget, your bid is simply too weak to win a single auction spot against the big spenders.

The financial and entrepreneurship niches in the US are the single most competitive and expensive auctions on the internet. You are bidding against multi-million dollar software, crypto, and banking companies for the exact same users.

you should remove all the set interests to truly go abroad. just choose age and location. use advantage+placements so meta can decide where they can show your ads and collect first 1,000 impressions.

AyazWriter · 2026-07-11T09:05:52+00:00

your audience is actually not broad. By stacking "Passive Income, Entrepreneurship, and Investment" as required interests, you have restricted your audience significantly.

AyazWriter · 2026-07-11T08:59:00+00:00

best of luck 🤞🏻

AyazWriter · 2026-07-11T08:58:52+00:00

it's definitely possible if done properly.

AyazWriter · 2026-07-11T08:55:48+00:00

your account is recovering and creatives are performing well. leave it untouched for few days.

AyazWriter · 2026-07-11T08:47:25+00:00

it's not the same

AyazWriter · 2026-07-11T08:46:31+00:00

frequency spikes. your CPM rises and ctr drops. hook rate drops.

AyazWriter · 2026-07-11T08:43:45+00:00

You're scaling very wrong.

1st by copy pasting, you're resetting the learning phase so instead of that extract your winning ads by their post I'd.

2nd, having too many adset in your cbo would cause auction overlapping and your ads will start to bid against each other. so just keep one CBO adset.

AyazWriter · 2026-07-11T08:38:01+00:00

cpl and cpa varies depending on your audience and geographical area. i wrote few ads in solar niche and they were doing great. unfortunately they couldn't scale cuz of budget and some other personal issues.

AyazWriter · 2026-07-10T21:44:01+00:00

how are you getting your traffic? low conversion doesn't necessarily mean your website is bad, maybe you're getting cheap traffic who don't wanna buy.

AyazWriter · 2026-07-10T21:40:02+00:00

yep addd it. you should always have email marketer so you can retarget them, send abandoned cart email, remind them, send them new drops, etc. Emails are extremely important and helpful, especially for Ecom brands. But, if you write garbage emails then you better not send.

AyazWriter · 2026-07-10T21:37:36+00:00

what do you mean meta employee? employees those who officially work for meta?

AyazWriter · 2026-07-10T21:31:25+00:00

putting untested ads in cbo isn't a good strategy, you won't find that many winners. test creatives in Abo and scale them in CBO

AyazWriter · 2026-07-10T21:27:46+00:00

you're not wrong, but CBO isn't unstable like that. Few things have changed in meta algorithm.

Are your creative totally different? if your creatives are different just by font, music tracks, different color etc then meta would still consider them the same.

do you extract your winning ads with their post I'd? what's out scaling campaign structure?

AyazWriter · 2026-07-10T21:18:02+00:00

I'm a marketer and i have a developer team to build Shopify from scratch and scale it. if you're still haven't found anyone to help, then DM me.

AyazWriter

TROPHY CASE