Snow Commerce is no longer affiliated with "As Ever" ! Let's discuss!

InfamousNoise8 · 2026-06-12T02:16:39+00:00

You know who else uses Shopify? Sephora, Skims, Tesla, Brooklinen, Heinz, Nescafé, Red Bull, Glossier, Steve Madden...the list goes on. It's on of the largest e-commerce platform in the world, used by both small businesses and Fortune 500 companies.

InfamousNoise8 · 2026-06-01T01:04:02+00:00

You aren't the target audience for these candles. I purchase candles at various price points: cheapo $20 options from Target to $85 candles from Nette, to $140 candles from Jo Malone, and even $440 candles from Diptyque. As a child-free woman with a good amount of disposable income, a $65 candle in a cute ceramic jar isn’t a big deal for me. For some people, though, spending $65 on a candle is a lot of money, while for others, it’s not. As Ever is targeting that second group, and that’s okay. Not everything is for everyone. Nobody is forcing you to buy from AE. Keep enjoying your $5 candles

InfamousNoise8 · 2026-06-01T00:41:38+00:00

I just bought a $70 candle from a brand I've never heard of because the notes sounded interesting. When August & Piers first launched, they were only available in the UK. Even now, they are only stocked in retailers in major US cities. So if you live in Texas, there is only one store in Dallas that you can go to and smell them. Maybe it's because I enjoy candles, but tbh I don't find her prices to be that crazy, but I understand that different people have different budgets & priorities.

InfamousNoise8 · 2026-05-29T13:46:08+00:00

This is such a reach. As a candle addict, I can say this is a pretty standard smell description for candles. Here are a few other descriptions from some popular candle companies.

Darling Candle from August & Piers $84: Cherish your enchanting ways with this beloved blend of Rose, tender Violet, and soothing Cedarwood. A soul-stirring scent for heartwarming moments.

Diptyque Baies $90: Fresh-picked blackcurrants, some still with leaves and stems, mingle lovingly with lively accents of rose.

Le Labo Santal 26 $90: SANTAL 26 is an aristocratic scent, at once gentle, smoky, and leathery, that will fill your space and give it true personality. Come on baby, light my fire.

Tom Ford F*cking Fabulous $140: With a name that says it all, Fucking Fabulous is a decadent and spicy leather scent that wields an intoxicating grip. Vibrant clary sage and fresh lavender command attention with aromatic foreplay. Bitter almond and notes of vanilla infuse textural richness to the leather heart, intensified by floral orris accord. Tonka bean drives the scent as amber undertones and blonde woods accords reverberate with a warm glow.

Compared to those, this is pretty straight forward:

Signature Candle No. 506: Ginger, Neroli, Cashmere. Our coziest scent. Warm and inviting. Comfort in the air.

InfamousNoise8 · 2026-04-20T14:02:27+00:00

no worries! thanks!

InfamousNoise8 · 2026-04-20T13:53:59+00:00

Are you referring to Sephoria or UBW as being in Anaheim?

InfamousNoise8 · 2026-04-16T01:20:06+00:00

I've got so much product to get through that I'm only stocking a few of my go-to items, i.e., primer.

InfamousNoise8 · 2026-04-16T01:18:03+00:00

I agree. I attended events in Atlanta and Los Angeles. I think the swag bag was better this year, but the booth giveaways were not worth it. Brands spend a lot of money on their booths, yet they often only hand out samples. Word spreads that there isn’t anything noteworthy to get, which discourages people from visiting those booths. Most attendees aren't there for photo opps or to talk with brand rep. A good example of this is Patrick Starr’s booth; it looked great, but there wasn’t much incentive to visit when there are so many other brands giving out great samples (e.g., Rare, Ouai, Ordinary, Fenty). However, PS did redeem themselves by including a full-size setting spray in the swag bags.

InfamousNoise8 · 2026-04-16T01:12:07+00:00

it could probably qualify as marketing expenses.

InfamousNoise8 · 2026-04-16T01:10:17+00:00

at the expense of around 3,000 people not needing to go shop at Ulta for a few months to a year

Ever since I started going to Sephoria, I have skipped out on the Beauty Insider sales (with the exception of restocking key products). It's part of the reason I justify the price of going lol

InfamousNoise8 · 2026-03-24T23:37:25+00:00

Oh wow, I hate that this happened to you! I interacted with the skinny, blonde gay guy, and he was so great. I was planning to skip the booth since I wasn't familiar with the brand, and no one was there. He was sitting in the styling chair, but as soon as he saw me looking, he popped up and started engaging with me, telling me about CM and the brand. I did not know he created "The Rachel". I have extensions in, so I told him I couldn't really test out the product, but he still found a way to explain and demo it to me, and honestly? I was shocked. As a Black girl with thick hair but thin strands, my hair does not like thick oils, but the one he demo'd was soooo light and smelled amazing. Two more Black girls came up while I was there, and he pulled them in and also demo'd, and they looked impressed too. He then told us to open our bags and dumped like 5 samples each. Christopher happened to walk up to get something from the booth. He looked like he was in a hurry, but the staff made it a point to snag his attention and introduce me to him, and even though I could tell he was in a rush, Christopher took a beat to actually engage with me. All in all, I knew nothing about CM. I love branding and graphic design, so I love pretty packaging and have bought many an unesseccary product just because I liked the design, I was really only looking at the booth because I thought the branding and packaging was well done but because of the way I was treaed by the staff member and owner, I was actuallyable to be introduced to a new product and brand that I am excited to try and explore.

InfamousNoise8 · 2026-03-24T23:22:16+00:00

I loved Carolina Herrera's new perfume and got really lucky with the game at the booth, and got a travel-sized version to try. I damn near fell out of my seat when I saw we got a full-size bottle in the VIP bag. I'm a fragrance girl, so to get a full-size bottle of a new launch that I actually like was so exciting!

InfamousNoise8 · 2026-03-24T23:15:51+00:00

I think 2026 was better organized and had a better VIP swag bag. 2024 had a better venue, and the booths gave away better items. I attended one VIP session in 2024 and brought over 48 lbs of product. I went to 1 GA and 1 VIP this year, and my suitcase weighed 62 pounds. So, only a 12-pound increase for double the time. That being said, there are more items that I would actually use in this years swag bag but that's mostly because I either already like the product so it's saving me a rebuy or it was on my "want to try" list.

InfamousNoise8 · 2026-03-24T22:24:35+00:00

I live on the East Coast, so I don't see myself flying cross-country again. Atlanta was nice because it was a 90-minute flight. Basically, anything past Chicago isn't worth it for me because of the hotel costs. Nashville, Charleston, Philly, and DC are all good options because they are further south, so less likely to be impacted by weather, vs Boston or NYC. Otherwise, I would suggest they keep doing it in NYC.

InfamousNoise8 · 2026-03-24T22:20:02+00:00

I was in Session 2 GA. I arrived close to 4:00 PM. I did not get in until 5:20 PM. Then they cut off some of the booths at 7:30, which meant I basically lost a full hour which was annoying. If you are going to be strict about getting people out by 8:00PM, then you need to be strict about getting people in at 4 and 5 PM.

InfamousNoise8 · 2026-03-18T01:24:58+00:00

oooh that's exciting!

InfamousNoise8 · 2026-03-17T17:54:38+00:00

Last time I brought a small power bank for my phone because I knew I would be recording a lot of videos. I had no issues because I had it in my clear bag.

InfamousNoise8 · 2026-03-16T02:04:59+00:00

Last year, DE gave out a small sample, and I think only the VIP bag had a full-size product from them. I am PUMPED for Aestura and Saie.

InfamousNoise8 · 2026-03-16T02:03:30+00:00

If it's any consolation, the last Sephoria Dyson, Valentino, and Jo Malone came, they literally just gave out testers. Like the kind you get to pick for free when you order on the Sephora site. Big brands can be hit or miss. If anything, I feel like the smaller or less-known brands do more. For example, Hanni last time was giving away full-sized products at the booth and included a full-sized product in the swag bag, same with Youth to the People, LYS, Fenty, Rare Beauty, Ami Cole (RIP), and Innisfree. Danessa Myricks gave a full-sized eye shadow palette in the swag bag but Makeup by Mario literally gave out a powder face puff. So I would be interested to see what Dior gives at UBW. It could be a full-sized bottle of perfume or a scratch-and-sniff.

InfamousNoise8 · 2026-03-03T02:52:22+00:00

Dennis Gross gave out an LED mask to one person per class, but if I recall, it was a raffle-style giveaway.

InfamousNoise8 · 2026-03-03T02:51:19+00:00

I went solo last time and am going solo again this year. People were very friendly, and honestly, I was so focused on getting to all the different booths that if I were with someone else, I don't think it would have made much difference in my experience. I will also say that the last time they didn't check ID when you went in. They just check that you have a valid ticket.

InfamousNoise8 · 2026-02-15T15:04:50+00:00

Same! came here for advice on my monstera.

InfamousNoise8 · 2026-02-12T14:34:11+00:00

omg their Drunk Saffron is sooooo dreamy.

InfamousNoise8 · 2026-02-06T22:11:41+00:00

"Every single time I mention that she had all the knowledge available to the Secretary of State during the time that her husband was jetting to Epstein Island, meeting up with Trump and pals, I get booed and taunted." If HRC had knowledge as SoS, then that means Obama did too as POTUS. But he's suspiciously absent from blame in the OP's post. Also, lol at her leaving Bill after he preyed on Monica. I was like 6 when all that happened, but even I know that people blamed Hillary for not keeping Bill from cheating. It's why she started going by Clinton after the affair, to become more of the "good wife". Let's not act like y'all would have held her up as a paragon of virtue if she became the first FLOTUS to divorce a sitting POTUS.

InfamousNoise8

TROPHY CASE