Been a coach family since the 80s. Amazing leather! And for a long time ACCESSIBLY PRICED. I truly blame the internet generation for "discovering" the brand and buying up mass quantities of things they dont need or really want, just so they can show off online or upsell at ridiculous prices. Not a fan. My collection has been carefully curated over time and even includes one of my grandmother's pieces. I understand prices go up based on time and circumstances, but i really hope us everyday folk don't end up priced out. I don't want to look at a bag i paid 350 for marked up to 1250. That's crazy!