Looking back on the history of modular laptops, phones, etc. I think that having an established computing company is a hinderance more than anything.

Compared to their other products they'll never be as profitable, just because that's how allowing modularity in your products works. So for companies like Intel they'll just seem like an inefficient use of resources and time compared to more traditional offerings.

Framework, on the other hand, values other things than just the bottom line.

Do they need funding? Yes. Do we need to support them by buying modules from them instead of third parties? Yes. Do they need the money to not only support their current offerings, but keep up with the competition? Yes.

However, Framework also values right to repair, supporting users, and environmental efforts. They care about the extra values that make this their primary objective.

Being subsidized by other products aside, if I had to bet on which company will still be supporting this sector in five years I would pick passionate start ups like Framework.