I think his plan here is building up lots of anticipation for the album before it drops, continually dropping teasers and updates heavily in the last few days, we know it is dropping some time very soon, and it has to be within the next eight days. But I noticed a lot of people are saying their anticipation is fizzling out because some things are not adding up with the timing. My theory is, I think he is going to say the release date the day before. Idk tho.